The back pain industry is booming. As Americans become less active and spend more time in front of their computers, there is a need for specialists in the spine and its surrounding muscles. Not only do you need potential customers to find you – you also need to find a way to reach them, and […]
Orthopedic Surgery Content Writing and Digital Marketing Read More »
It’s here. Great Leap Studios is pleased to announce that we have a new product available for fall, one that we are certain is going to generate a lot of buzz and attention. We are offering, for the very first time, pumpkin spice content writing and SEO, available only until November 23rd, after which it
New For Fall: Pumpkin Spice Content Writing and SEO at Great Leap Studios Read More »
It is rare that something manages to “shake up” the search engine world. But Facebook’s “Instant Articles” has a chance to do just that. For those with a very large social following, Facebook is making it possible to not only post content directly on the Facebook platform, but to also allow publishers to profit from
“Instant Article” Content Writing for Facebook from Great Leap Studios Read More »
SEO is as much guesswork as it is hard science. When search engines like Google have an update, they don’t share any of the details of what goes into that update or what an SEO company has to do to account for it, and that leaves SEO companies and SEO researchers trying to figure it
Not long ago I visited Tahoe, and while I was there I thought to myself “hey, Tahoe is not far from Folsom, maybe I should try to market myself here more.” There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so
Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.
An 11 Year Old Explains Content Marketing for the Layman Read More »
2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts –
Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova – a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho Cordova is
Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing Read More »
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique
Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs.
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy Read More »
There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and
Podcast Episode 5 – Top 5 Content Marketing Myths Read More »
Not all site content is targeted for a keyword, or designed to rank well in search engines. When I write about a Case Study, like I did in the previous post, it’s purpose isn’t to show up for the term “case study” and attract millions of dollars in business. It’s simply a post to build
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
There are several different types of content. Keyword articles, for example, are articles that are primarily used in article marketing and placed in directories to boost your immediate and long term SEO. Content articles are generally added to your website. Blog posts are blog posts, etc. Each and every type of content is designed to
The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That’s why companies invest thousands of dollars
After the Holidays, It’s Finally Time to Prepare for the Holidays Read More »
As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites
For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
