The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies.
That’s why companies invest thousands of dollars into marketing their businesses in October and November. Their goal is to prepare for the wave of Internet purchases so that by the time the holidays come around their company is one of the first things prospective customers find.
Slow and Steady Wins the Race
Unfortunately, content writing and SEO don’t work that way. Depending on the current status of your website, SEO can be a very slow process – a process that requires constant updating and a wave of content over the course of an entire year before you see noticeable results.
That’s why the best time to invest in SEO marketing is now – nearly a year before the holiday season. During this time, most companies don’t target holiday keywords, nor do they create content that will help them with holiday shoppers. If holiday shopping marks a considerable uptick in your business, you can start preparing your holiday shopping landing pages and content early, using the SEO techniques that are most effective but take the longest to become prominent in Google.
Risk and Rewards with Holiday Strategy
There’s always a risk with holiday marketing strategies. Some companies have a larger budget and have marketed more in the past, and these companies will require less work closer to the holiday season to be competitive. You should never invest in holiday marketing alone, and instead consider it as part of a larger content and SEO plan.
But as with all things related to search engine optimization, the rewards for taking the risk can be extremely valuable, and by investing in the content early, you give your company an advantage over your competition.