2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016:
- 52 Blog Posts – One per week, although 2 per week is better.
- 20 New Site Pages – If possible, every website should have about 20 main site pages.
- 120 Facebook/Twitter Posts – You don’t need to update your Twitter every day, but once every 3 days or so is more than enough.
This is all you need for a moderate content marketing strategy, and it’s enough for almost any small business without a lot of competition. If you want a more aggressive content market/SEO plan this year, you may want to budget for the following:
- 104 Blog Posts – Two per week, though once again, more is better.
- 20+ New Location Pages
- 20+ New Service Pages
- 3 to 5 Long Pages – Creating a few very long, very informative pages of about 2,000 to 5,000 words can help add depth to your site, though this is optional.
- 365 Facebook/Twitter Posts
- All New Product Pages (if applicable)
This type of content strategy will help you dominate search engines in less time, but of course many small businesses are hesitant to make that kind of investment right away when they haven’t tried SEO before. Still, if you’re on the fence about content marketing, consider this: Most businesses spend over $25,000 on magazine advertisements that net them only about a dozen new clients and have a limited shelf life. For half that investment in SEO, a company can potentially get hundreds of new leads, and create content that will market their website for years, improve conversions, and create trust, even without any additional investment.
Content based SEO can be confusing for the small business. Feel free and call Great Leap Studios today, and let’s talk about the value of content writing and how it will help your business succeed.
