UPDATE FOR 2026: This post was originally written in 2019, long before ChatGPT. Yet, even after AI was developed specifically to replace content writing, the observations in this article are the same – it doesn’t work unless you want low quality content. Grammatically correct is not the same thing as good. Have you ever wondered
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With the constant emergence of new technology, the venture capitalist industry is booming. Many of these firms are researching and analyzing all of the different startups that are available to finance, hoping to find the next great opportunity. Yet no investment company can do it all on their own. Many venture capitalist firms are looking
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As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do
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As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding
Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal customers. It’s something argued so frequently
There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient leads. The idea of
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Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and – even if they find your business through offline means – they may still visit your website to get a feel of your business online before they even think of reaching
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How do you measure how successful your app or website is? If you’re like most businesses, you could be paying attention to the wrong number. That number is hits (or visits, or downloads, or whatever you choose). Which website is more successful? One website gets 10,000 visits and sells 5 products. One website gets 100
I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would feel secure about
