There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient leads.
The idea of content writing sounds easy. But coming up with new information and ideas can be exceedingly difficult. Most dentists – and their staff – don’t have the time to write and upload content themselves, and even if you have someone run your website for you, they’re likely to not be as familiar with writing about dentistry-related topics.
Ideas for Dentistry Content
Great Leap Studios provides high quality written marketing content for our clients based on topics in their industries and specific to their business. We’ve worked with several dentists in the cosmetic, general/family, and orthodontic fields, writing blog posts and new service pages designed specifically for drawing attention to each practice. We are always happy to help you write and market your website so that you are the leading dental practice in your local area.
But if you’d like to try your hand and need dentistry blog post ideas of your own, hopefully the following broad topics will help you find inspiration:
- Information on dental hygiene.
- Keyword posts that focus on different marketing search terms (ie, “smile makeover.”)
- Content about specific types of insurance.
- Individual service pages for each possible service you offer.
- Dental science from the patient side, such as news related to dental bacteria.
- Health and wellness information to complement dental health.
- Non-brushing and flossing related habits for better dental hygiene.
- Case studies with before and after information.
- Dental anxiety and comfort strategies.
- Pros and cons or comparisons of different dental procedures.
- Reviews of products, such as toothbrushes.
It’s not enough just to have a website for your practice with a few scattered keywords included on your home page. Regularly updating your website with valuable information about what you know about dental health will establish you as an expert to your patients and improve your search engine ranking, making it easier for more patients to find you.
If you’d like our help with dentistry content writing, please do not hesitate to call us today. We offer affordable rates, and we can handle every component of content marketing, from generating content ideas to writing them to placing them online. We also offer social media management and other online marketing services. Get more out of your website and boost your online presence with custom content marketing for your dental practice. Contact Great Leap Studios today.