Examples of Mortgage Content and Blog Post Ideas

As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do you prove to consumers that you are the right choice for a loan compared to a competing company with the same rates and loans?

The average home buyer/home owner is simply unable to tell the difference.

That is why it is so important that your mortgage marketing speaks to them. It’s important that you market yourself in a way that makes you appear different – an expert, with advanced knowledge, that is going to get them the best loan at the lowest rate.

To do that, you need content. Content is what will help you skyrocket in search engines and show up first for searches like “mortgage companies near me.” But content also does more than that. It helps you build trust with the reader, show you’re an expert, provide you with social media content, and answer critical customer questions.

Great Leap Studios is available if you need a mortgage content writer and online marketing specialist. We’ve written about the mortgage industry for years, and are familiar with how lending works and what it is that consumers are searching for. We’re happy to help you write your mortgage content for you. But in the absence of that, we’d also like to help you understand how to come up with topics yourself.

Online Marketing and Mortgage Content

One of the best ways to think about mortgage topic ideas is to remember that every single question, every single type of process, and every single part of a loan can be its own post. Most consumers only vaguely understand the mortgage process. Some – those with great credit and ample finances – may not have to think about the process too much. But for others, so many questions, concerns, and issues arise that there are countless topics of interest.

If you’re trying to come up with blog post ideas or social media topics, the following are broad categories that you can consider that will hopefully trigger inspiration for new topics. Each category could have dozens or hundreds of sub-topics, but hopefully this will give you some ideas to spark your creativity.

  • Types of Mortgages
  • How Interest Rates Work
  • Credit Score Information and Strategies
  • Down Payment Tips, Options, and Assistance Programs
  • When to Refinance
  • Calculator Examples
  • Closing Cost Details and Help
  • Market Changes and Statistics
  • Budgeting Tips and Strategies
  • Appraisal Tips and Strategies
  • Case Studies

Within these ideas are potentially hundreds of topics, enough to fill your blog or website for years. By creating an online presence complete with ample mortgage content, your website will be able to show up higher in search engines and do a better job developing trust with the reader.

If you decide you need help with writing or managing your online presence, contact Great Leap Studios today.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios (https://GreatLeapStudios.com) and High Volt Digital (https://HighVoltDigital.com).
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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