About 8 months ago, Micah had a great idea: Let’s create a podcast. We spent months plotting and planning and trying to come up with the best podcast we possibly could. The end result was a whole lot of waiting and no recording. So last week we said “let’s do it” and finally recorded Episode […]
Introducing the Great Leap Studios Content Marketing Podcast Read More »
Pest control is the perfect example of a business that would benefit from content marketing and SEO. It’s a local service in high demand, and most potential customers use Google and other internet search providers to locate a pest control service when they need one. Potential customers can rarely tell the difference between two pest
How Hard is it to Compete in Pest Control Marketing? Read More »
The purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn’t have some chance of surviving – at best, you barely get by and fail in a few years.
Google does not officially announce the date it releases the next round of Google pagerank updates, but in the past we’ve been pretty great about guessing it and it tends to appear at roughly the same time every three months, so I think it’s pretty safe to say that sometime in the next two or
Date of the May 2013 Google Pagerank Update: Notes and Thoughts Read More »
Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate
You’re (probably) Spending Too Much Time On Facebook Read More »
Content marketing is a somewhat new term in the SEO and online marketing world. It’s existed for a while – we even used it casually here at Great Leap Studios before it even came an official term in the industry – but when companies contact us to market their services, they often question what a
What is the Difference Between a Content Writer and a Content Marketer? Read More »
Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is
An Upcoming Research Project by Great Leap Studios Read More »
The value of keywords is slowly fading. It’s not that keywords themselves have no value. Quite the contrary, Google itself says that you should place keywords in content, and states that at least one or two keywords is extremely important for SEO. But search engines have also made several changes to ensure keywords are less
Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get
How Paid Advertisements Can Be Used to Split Test Read More »
Business websites are a tool to draw attention to your company. They’re a method of starting relationships, they’re the face of your business, and perhaps most importantly they’re your best way to attract leads. More people search for products and services online than anywhere else, so it’s up to your business to try to improve
5 Ways to Generate Business Leads With Your Website Read More »
What if you could double your current visitor count within two months or less? What if you could triple or even quadruple the number of people that find you via organic search? Content marketing tends to be a gradual process, but part of the reason it is so gradual is because most companies choose to
Blitzing Your Website: 100 Blog Posts in 50 Days Read More »
Renting a website has become common practice. A company – often an SEO or content marketing company – creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It’s an interesting business strategy, and one that can conceivably be effective. Normally you have to
Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of
Quick post today about a common misconception about SEO. Many SEO companies still believe that meta tags are an important part of search engine marketing, particularly keyword meta tags. While meta tags themselves (such as adding a description) does still play a role, and since some search engines do still use meta tags in their
As a side hobby I opened up a small little space in an antique mall in Nowheresville, California. I pay about $50 a month for glorified storage, because no one shops here and those that do don’t have any spending money. Part of the reason that this place is so unpopular is that the store
How to Market an Antique Mall | Antique Store Marketing Read More »
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs.
Quality vs. Quantity – Which is More Important for SEO? Read More »
“… and a dash of pepper…” While out with a group at a Vietnamese noodle restaurant, two friends ordered the same Pho dish. I don’t know if you’ve ever had pho before, but most restaurants have a plate of multiple types of “add ons” that you add to the pho to make it better, like
Of Cooking Ingredients and Content Marketing: A Lesson in Pseudoscience Read More »
If you’ve ever had a strange physical sensation and became a bit paranoid about your health, you likely searched for that symptom in Google. Type almost any question into Google and there’s a reasonable chance you’ll see Reddit near the top of the results. Not a carefully optimized article from an authoritative site — a
Google+ isn’t the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a better path in case
While the internet has changed the way customers find products and services, it hasn’t replaced the average in-person company. Companies that rely on a storefront or in-person conversations can still attract business, because a great deal of business is still completed in person. What the internet has changed is how people find those companies. This
Recently we’ve been working within our own analytics data and talking to businesses about how they use visitor information, and it’s come to our attention that images and image searches have become a place of serious misunderstanding in the online marketing and content marketing world. Below are three different thoughts on images and marketing. Ignore
A few weeks ago a company contacted us to add content to their website. They were feeling desperate – their website had been online for months, and yet it had not attracted a single conversion. We checked out their site thoroughly and were a little surprised. The site was actually pretty good. It wasn’t perfect,
Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound
What is the Difference Between Inbound and Outbound Marketing? Read More »
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
Great Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists. It’s
For better or worse, rewriting content is a part of content writing. While every great copywriter tries to write from scratch using their own knowledge and the research they’ve completed for the project, often you’re asked to write an article that is nearly identical to another article that already exists. You have two options: Do
5 Tips for Rewriting Articles From Other Websites Read More »
I’m going to level with you, reader. I love being behind the scenes. I love writing for other people, using my ability to research and understand common sense to craft articles and content that reads like it was written by an expert. I love making websites successful, and I love it even more when I
Being Pseudo-Famous in the Internet Marketing and Online Marketing World Read More »
Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you did a Google Search for
How Content Marketing Improves An Ad Retargeting Program Read More »
Recently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with three additional
Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity
It would be a stretch to call myself an organized person. I’m not disorganized, mind you. I’m simply not someone that’s gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of
How an Outline Can Help You Write Web Content Quickly Read More »
Ask any company what they want from their content marketing or SEO strategy, and they’ll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It’s an obvious goal – the further you’re listed from the front page, the
We started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content – something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000
