Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why […]
The 10 Minute Solution to Managing Your Company’s Facebook Page Read More »
Google Analytics is an immensely powerful tool. It allows you to see almost exactly who is visiting your website, how they got there, what they are looking at when they are there, and what triggers certain actions – from signing up for an email list to buying your product. But Google, as they are wont
The Three Most Important Numbers in Your Analytics Account Read More »
One of the most common questions I get from new clients is what do I need from them. It varies and we can do quite a bit without client input – research is part of what we do and we’re very good at it. But at the top of the list for suggestions and requests
How to Create a Home Services Specific Content Calendar Read More »
Recently I had a bad experience with Comcast, one of the leading television and phone service providers. It started when a technician hung up on me on purpose when my call was taking a while (terrible acting – actually yelled “Oh shoot, I dropped the…” and then hung up), and continued when I was sent
The Titanic of Incompetence: Comcast Support and Why Customer Service Matters Read More »
One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as
I have a dog. He is amazing. His intelligence, personality, and temperament are exactly what someone wants in a dog, to the point where at least 3 others that have spent time with him have decided to get dogs of their own. He’s also one of my best coworkers, and while there are a lot
I’m not going to tell you a website is make or break for your business. Maybe it is. Maybe it isn’t. But regardless of how MUCH importance a website has, the simple fact remains that it IS important. It is 2013 and a good sized chunk of your audience is online, researching companies just like
7 Five Minute Tasks That Increase Traffic to Your Website Read More »
There are a lot of companies these days that still don’t have a website. You need one. While so much of the focus on the benefit of websites is the free marketing from showing up in search engines, the truth is that you need a website simply because without one, people can’t search for your
Website hits are not the only part of improving a business. In fact, those hits become much less important if your website is not converting, and while there are some companies that do anything they can to get hits, the reality is that success is based on quality of hits and conversions, not any overall
3 Completely Acceptable SEO Tricks That Work – Sort Of Read More »
Most companies understand the value of a website. These days anywhere from 50 to 80% of your potential customers will look for companies just like yours online, and if you’re not the first companies they find, they’re not going to choose your business. If you don’t have a website, you’re missing out on a lot
Content Never Sleeps: Running a Business When You’re Done With Work Read More »
Google Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It’s existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search page and pushing
About a half a decade ago, all incoming links were important, and the best way to get incoming links was to buy them or comment on articles. You could generate dozens of links in little time, and you didn’t have to do much for it to work. Then everyone was doing it and Google stopped
Great Leap Studios is based in New York. But we have clients all over the world, and a satellite office in California. It’s from this satellite office that we discovered how badly Fresno is in need of a search engine optimization company to market its businesses to Fresno residents and across California. What is Content
Fresno SEO and Content Marketing – A Forgotten Location Read More »
YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don’t have a website, this may seem like a steal. After all, you get an attractive, mobile ready website almost instantly,
When a client contact us to take over their content marketing, we often warn them that it can be slow. We don’t know what’s been done on their website in the past. We don’t know how Google responds to new content on their site yet. We don’t know when Google will reward the content. We’ve
Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become challenging. You’ll
3 Strategies to Make Repetitive Content Writing Easier Read More »
My business partner and I are proud to be one of the only content marketing podcasts on iTunes today, and we want an opportunity to hear from you. Our podcast is called “GLS Content Marketing Podcast” because titles of things are clearly our specialty, and it’s available on iTunes and Libsyn for those that are
Are You Listening to Our Content Marketing Podcast? Read More »
Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim
Locksmith Marketing: The Value of SEO for Locksmiths Read More »
In the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so often these websites were fairly barren, rarely received
Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media
BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging! Read More »
There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and
Podcast Episode 5 – Top 5 Content Marketing Myths Read More »
Recently we’ve been exploring businesses and industries that would make a fortune if they had a better online presence. Without any other introduction, let’s talk about tanning salons. The tanning industry is immensely profitable. Yet tanning beds in general tend to be one-size-fits-all. Most choose a tanning salon for one of three reasons: Convenience Price
“Storage Wars” has changed an entire industry. Not only has it drawn attention to storage auctions and the value of storage buying – it has also brought more attention on storage itself, and the ability to rent storage lockers to house your extra belongings. Storage rentals may not seem like a “company” in the traditional
Not all site content is targeted for a keyword, or designed to rank well in search engines. When I write about a Case Study, like I did in the previous post, it’s purpose isn’t to show up for the term “case study” and attract millions of dollars in business. It’s simply a post to build
Chief Vick: Trying to do a performance review here, Mr. Spencer. I thank you not to bother us. Shawn Spencer: Seems like a strange thing to thank me for, but you’re welcome of course. Normally on this blog I show you many of the benefits of Content Marketing, and why you should strongly consider our
Recently we completed a project for a life coach in Canada. His website was not receiving very many hits despite employing an SEO company for a few years, and he was looking for something new. We did a little analysis and found that his website only had 7 pages total, and we discussed the idea
A few months ago, I came across a blog post by a marketer on a site I can’t quite remember, but he had a brilliant idea that had really paid off for his company. Content blitzing. He and his staff wrote 100 blog posts in one month and published them at a rate of 3-4
Quality content writing is important. Quality is what sets you apart from your competition. Quality is what search engines value, what attracts readers, and what sets you apart as an expert. It’s hard to find anyone that can provide quality content writing, which is why when you can find that person you’ll want to stick
Why it is Hard to Find a Reliable Content Writer Read More »
Right now at Great Leap Studios we’re working on some amazing things, and these amazing things have kept me pretty busy. So in the interests of having a new post out for you, I have come up with the following joke: Q: Why did the copy editro stay home from work? A: Because he’s [sic]
One of the things we’re extremely excited to offer here at Great Leap Studios is what we refer to as a “website partnership.” Basically, we’ll create a website for you, for free, and at the end of three months you’ll have the option of renting it, buying it, or walking away without paying a dime.
Today I went to a community meeting designed to improve cultural awareness and empower an otherwise unknown community. The meeting organizers wanted to identify local artists and cultural leaders, in order to bring them to the forefront of the community and alter the appearance of this city as a drive-through town. At this meeting, many
While content marketing and SEO are necessary for improving your business, there are activities on other websites that can bring revenue to your organization as well. Search engines are now rewarding websites that have positive reviews, like those on Yelp, Google Business, and Angie’s List. This has led to many businesses gaming the system, trying
At Great Leap Studios, we work with a lot of underrepresented companies that tend to avoid SEO and marketing. These are companies that either were unaware of the benefits of marketing online, or simply believed that they couldn’t afford it. But the truth is that nearly every company can benefit greatly from content marketing and
You know I’m not one to break promises… But podcasting apparently requires a lot of steps and technology and other stuff that I’m learning how to use on the fly, so it took a little longer than the 1 week I originally promised to get this one up. The first one was a load off
GLS Content Marketing Podcast Episode 2 – Anatomy of an SEO Article Read More »
Carpet cleaners are an example of a home service industry that can benefit from SEO and content marketing. Carpet cleaning is a surprisingly competitive industry, and for businesses that are hoping to grow, you can’t simply depend on word of mouth and the Yellow Pages anymore. You need to do your best to attract as
One of the services we offer here at Great Leap Studios is eBook development. Essentially, these are books that are usually 1/5th to 1/3rd the length of a traditional paperback on a topic related to your company. Most people are aware of eBooks, since they’ve gained considerable popularity in recent years. But generally eBooks are
As a content marketing company, we know that marketing your website isn’t always your priority. Even though you know the value that content marketing and SEO would provide your website, you have other things to worry about beyond finding someone to provide you with those services. So we’d like to provide you with two solutions:
Great Leap Studios Now Offering Free Website Partnerships Read More »
Content writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content
Great Leap Studios started its own podcast a few weeks ago. Currently we have a grand total of one episode. Crazy! But for those that have fallen in love with Anthony’s voice (of which I am sure there are many), he has been featured on someone else’s podcast! The podcast can be found at Income
Over the past few weeks the blog has been fairly barren, because we want to make sure regular visitors had a chance to check out our brand new Podcast and read our research report on Pest Control SEO. But now it’s time to move forward, and let those important pieces get buried beneath other, equally
The Content Writer’s Moral Dilemma – Writing About Products You Don’t Believe In Read More »
