To succeed as a business, you need to not only provide a better product or service – you need to make sure that you’re marketing better than your competitors. Online, that means developing a website with a lot of content to help you rank well in search engines for as many keywords as possible. But […]
Examples of Tanning Salon Content and Blog Post Ideas Read More »
Content turnaround is usually pretty quick. Rarely do we have a project that takes more than a few weeks to complete, and most of our clients know they can contact us to get the content they need right away. But 2014 is coming up, and that means new budgets, new content, and new needs. That’s
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from,
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the
Small Business Marketing – The Thought Process of Your Customers Read More »
Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants
Complementing Your Content Marketing with Adwords and Social Media Read More »
The housing market is finally improving, and as it improves, so too does the need for quality real estate experts that can buy, sell, or rent homes while offering excellent customer service. That could be you. But for you to sell your real estate services, you need to make sure that people can find you,
Examples of Real Estate Content and Blog Post Ideas Read More »
We’re facing an increasingly negative world. It’s one where it’s easier to say something mean than it is to say something nice, and few people donate even a moment of their time to make someone else’s time better. This past week, in honor of someone’s 30th birthday, we decided to do 30 good deeds in
Hello – You Have a Beautiful Life (and other good deeds) Read More »
Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker,
Content Ideas for Real Estate Agents and Brokers Read More »
Small businesses with limited competition are some of the prime beneficiaries of content marketing and online marketing. Rarely do local businesses think about online marketing, instead preferring to depend on nothing more than a storefront sign. But with the right website content, any local business can instantly compete and gain a loyal following from those
Examples of Nail Salon Content and Blog Post Ideas Read More »
Every company has a limited advertising budget, which is why it’s important that your branding dollars are spent only on the marketing methods that will bring you the best ROI. The vast majority of modern day companies still use fairly old and less effective branding methods. The following is a quick comparison chart to demonstrate
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique
Podcasting can be an extremely effective way to build your brand and show your authority in your niche but it is also a time consuming and costly endeavor. You have to buy equipment and software, set a time to record weekly, and then edit and upload the podcast, not to mention the marketing. If you
Three Tips for Getting Featured on a Top Podcast or Radio Show Read More »
If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising
What’s the Most Effective Type of Facebook Post? Read More »
I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in
Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select number of customers. Whether you run an
Examples of Automotive Content and Blog Post Ideas Read More »
In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was
Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their questions. One of the types of
While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was “affiliate marketing.” People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic ticket. One of the biggest “niches” was dating
We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a
The Five Step Plan to Ditch Paid Traffic for Organic Read More »
It’s October. We’re about six months away from tax season. It’s a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn’t ever a true break for accountants, October is as good a time as any to relax when it comes to
Examples of Accounting Content and Blog Post Ideas Read More »
SEO and Digital Marketing for Antique Stores with Great Leap Studios It’s not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don’t use the internet. But the
When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of
Five Things I Look for When Evaluating a Client’s Website Read More »
The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, “pet hotels,” pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in the pet industry
Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of them and to
Using Kindle to Become a Thought Leader in Your Industry Read More »
In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are
A client called me on a Friday afternoon and asked if I could write a blog post by the end of the day. She wanted to cover an event happening that weekend — not a long piece, just something to get it out there and indexed before the event took place. For me, that was
Google Hummingbird may not have received much press outside of the marketing world, but it’s believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It’s a change designed specifically to assist websites that offer real, valuable content. We’re pleased to share that
Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building
This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get – what type of content is the BEST when it
What Kind of Free Content Generates the Most Leads? Read More »
What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to
A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until
It’s time for a little bit of self-promotion. You may know us at Great Leap Studios as writers. But Anthony and I are more than writers. We’re also writers! With that in mind, we have a few eBooks available for those that want to learn a little more about us, about our writing, and about
How to Become (and Stay) a Vegetarian – And Other Work Read More »
I’ll be upfront about where I stand on this: content marketing beats advertising on almost every dimension that matters over the long run. Better ROI, better branding, better long-term value. The case for content over paid ads isn’t close in my view, and I’ve been saying that to clients for a long time. The honest
It is very important to have a website these days, even if you invest no marketing. Potential clients use websites to verify your business and credentials, almost like an online business card, and thanks to various search engine updates, it’s now even easier to compete in your local area without any substantial marketing. So you
Start a Company Website With Great Leap Studios Website Partnerships Read More »
Some of my earliest clients were locksmith companies. Locksmiths clean up with internet marketing. Now that smartphones exist, those that are in need of a locksmith – especially in an emergency – go online on their phone and call the first person they see with an attractive website, because they don’t have time to ask
Examples of Locksmith Content and Blog Post Ideas Read More »
Those who read this blog or listen to the GLS Content Marketing Podcast may know me as a content guy. A writer and a marketer who does a lot of website development and branding. But I have hobbies like any guy and so a few of my friends and I started a podcast in August
Podcast Hits 100 Subscribers in 1 Month with Zero Marketing Read More »
Many companies offer services that differ from each other, but are otherwise related in some way. For example, nail salons sometimes offer tanning services, psychologists offer life coaching services, and so on. Sometimes these services have a clear relation and connection, and sometimes they do not. With that in mind, there are times when it
