Great Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists.
It’s easy to understand the value of content marketing. But one of the first things we fear from businesses that may be interested in our services is “thanks! But we already have a web guy.”
What Your “Web Guy” Does
Web development is an important part of running a successful business. Without a website, there is nothing to market, and behind the scenes there are several SEO strategies that a web developer can do to help your website get noticed.
But that’s rarely enough.
Content marketing is the single most valuable part of search engine management, and it’s something that most web developers rarely do. Are you adding hundreds of pages to your website? Are you looking for content that can build relationships with customers, or intrigue people enough to use your products or services?
Creating an attractive website isn’t valuable if no one can find it, and once there you want people to stay on the page and become interested in your business. Most website conversions for companies that don’t use content marketing come from those that are already familiar with your business. Smart companies know that if you want to attract new clients, you need to also make sure that you’re adding website value in a way that will improve your search engine rank, leverage your page rank, attract more visitors, and get those visitors excited about using your company. “Web Guys” don’t do that – most of them don’t even write anything more than a homepage.
You Need More Than a “Web Guy”
It’s great that you employ a web developer. But SEO and content marketing aren’t about coding an attractive website. They’re about building a website that attract visitors, builds relationships with those visitors, improves your search engine rank, and more. Unless your web guy also creates dozens of pages of new and informative content for your website every month, you need a company that can provide you with a lasting supply of content that will give you a competitive advantage in the online marketing world.
Contact Great Leap Studios today to learn more.
