These past few months, I have been faced with a challenge. Some background: One of my clients is a clinical psychologist on a limited budget. When he first contacted me, he showed up on Page 5 for his main competitive keyword. Within a few months we got him up to page 2, with only a […]
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SEO is as much guesswork as it is hard science. When search engines like Google have an update, they don’t share any of the details of what goes into that update or what an SEO company has to do to account for it, and that leaves SEO companies and SEO researchers trying to figure it
All over this website you’ll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a different
Therapy is a business like any other. While the service itself is far more personal, before a psychologist can help their clients, clients have to find them, and that means marketing to those that need help with their mental health. The problem is that active marketing doesn’t necessarily match therapy. You aren’t going to pay
In 2014, I wrote an article titled “Why Meta Descriptions are Useless for SEO.” At the time I had comments open (I have since turned them off since the website was receiving over 20,000 spam comments a month and you can just reach me on Twitter if you have a response), and I received a
Welcome to Great Leap Studios. We’re an SEO company based near Sacramento, California, serving local, national, and international businesses. Our focus is on content based SEO and online marketing, providing copywriting/content writing solutions that help businesses improve their rank in search engine, boost conversions, and build trust with the reader. Our History For over 8
July of last year, Great Leap Studios was hired by a landscaping company to improve their website presence. We worked with landscaping SEO before, but this was the first time we were given full creative control and a monthly budget. Let’s go over the issue: The Problems: Mediocre Hits, but Worse Conversions. The Solution: Significantly
Succeeding as a plastic surgeon is about marketing. Most clients know little about the difference between two plastic surgeons. Half of the before and after plastic surgery pictures you see online were taken from other websites, and even the ones you take yourself are rarely taken by a professional, after enough time has passed to
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I am in love with Shift-backslash, also known as the “vertical bar” or “straight line” or this thing: | Ask any one of my clients and they will tell you that I have an affinity for this key. I adore it. I think it is a beautiful key, one that should be in nearly every
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Google’s Mobile Update has already affected billions of websites. Your website now needs to be mobile ready, or you will experience a drop in search rankings on mobile phones. Soon, all websites will need to be responsive web designs – websites that are able to adapt to the screen they’re being viewed on – or
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Not long ago I visited Tahoe, and while I was there I thought to myself “hey, Tahoe is not far from Folsom, maybe I should try to market myself here more.” There are a lot of businesses in Tahoe and not a lot of marketing (a few searches yielded some pretty poor websites) and so
Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you’ve ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time, because
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Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months his plastic
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Content marketing is one of the many tools that you can use to hit a national or international audience. But most companies do not need to market themselves nationally. Most businesses are trying to compete locally, because there is enough business locally to help them grow exponentially and spread to other cities, should they be
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Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty much
Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.
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Today, Google is going through a major update. As more and more users switch to mobile search, Google is going to improve the search engine rank of websites that are “mobile ready” – websites with a responsive web design that look great on mobile phones. While almost all SEO techniques in the past have been
When someone calls me to ask about content and SEO, one of the first questions they ask is what an “SEO friendly” website means, and why it benefits them. Recently I had this conversation with a photographer, but the reality is that you can easily adjust this information depending on the industry. The following comes
Yesterday afternoon I was given the opportunity to speak to the Sacramento Realtor Association’s Folsom Tour. It was a group of about 40 to 60 real estate agents, and before they went out to tour some of the homes in Folsom that have been put on the market, I spoke with them about the benefits
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When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to choose them despite little knowledge
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Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO, building trust, etc., were
Real Estate Blogging: It’s Not As Much As It Sounds Read More »
There are many different components to an online marketing campaign. There is the development of main site pages – pages that are specifically relevant to potential customers – as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog writing. Blogs give businesses the opportunity to
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The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led more and more real estate agents
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In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog. There are millions of small
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Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all benefits that you do not get with a
