Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months his plastic surgery sites will be growing dramatically, helping him dominate Southern California.
A few days after we completed one of our first projects, I opened up a local magazine and saw that another plastic surgeon had invested in over 4 full pages of advertisements in just one local magazine – a cost of over $4,000. I went back to old editions and found that she made that same investment every month. Out of curiosity, I went to her website and found that it had only a few pages and only showed up for a few highly specific search terms, nothing more.
Maximizing Your Plastic Surgery Marketing Budget
Cosmetic Surgery is a profitable business with a lot of room for growth. As a plastic surgeon, this means marketing, and while magazine ads, billboards, and more all have their place in the branding world, the internet is where the vast majority of potential clients are going to make their decision on who to call, and you should be at the top of every single major search engine.
Consider that plastic surgeon – had she invested in only 2 full page ads, and put her remaining budget into her website, she could dominate not only her city, but also all around Northern California within one year. She could show up on the front page of Google for nearly every search term on her website, and she could expand her reach to new services and areas directly related to her cosmetic surgery procedures. She even offers a unique service that other plastic surgeons do not, which gives her an edge in the competition for branding.
Marketing is a key component in a growing plastic surgery practice, and with content writing and plastic surgery SEO, you can dominate search engines and receive a steady supply of customers, all without necessarily increasing your current marketing budget. Contact Great Leap Studios today to learn more.
