In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors.
But when it comes to the visitor experience, a dead blog is worse than no blog.
There are millions of small businesses right now that depend on their websites to get business, but haven’t updated their blog in 6 months or more. Some haven’t updated their blog in years.
Blog exist primarily for marketing, but they have other benefits including:
- Building trust with the visitor.
- Providing answers to visitor questions.
- Giving your business personality.
So not only are you likely to get more hits, but you’re likely to get more conversions as well. The problem is that a dead blog has the opposite effect, causing customers to ask themselves:
- “Is this business still active?”
- “How old is all of this information?”
- “What else has changed with their business?”
Sure, not everyone will see your blog. But those that do will be much less likely to become customers. Given that search engines also reward websites that update their blogs regularly, a dead blog means fewer hits AND fewer conversion on those hits. Even though it may not feel as though the dead blog is affecting your success, it often does behind the scenes, both with marketing and with turning visitors into customers.
Dead blogs affect nearly every industry, but are worst when they affect customers that make decisions based on trust, such as:
- Psychologists/Therapists
- Landscapers
- Locksmiths
- Accountants
- Lending Agencies
Every single industry needs trust to win over customers, and so every industry can be affected, but some, like counselors, where people make decisions based solely on how much they trust someone, are especially affected.
So if you have a dead blog, it’s time to make it active again. Great Leap Studios can run your blog on a weekly, biweekly, or monthly basis, keeping your blog active and ensuring that you get all of the benefits that a blog has to offer. Contact us today to find out more.
