Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today’s SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social […]
In the spirit of Monty Python, we’re going to give you the Great Leap Studios version of how to rocket up the SEO ranks and be the number one search result in Google for every keyword that you target and some you never even imagined. Here is how to do it. Step 1: Start a
One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based
To Keyword or Not to Keyword, That is the Question Read More »
I don’t do this very often but the unseasonably warm weather has me in a good mood of late, so for the next 2 weeks, any orders from new, recurring or returning clients for new content will receive a 20% discount. This applies to prepaid orders and content packages only, meaning: Minimum of 10 pages
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a
Article marketing is a key component in SEO. By creating articles and posting them both on article directories and websites that allow guest posting, we’re able to provide your business with some immediate hits while the within-website SEO efforts begin to take effect. But the Google search algorithm is not a known science. In the
One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue.
Can a Coffee Shop Benefit From Internet Marketing? Read More »
Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites
For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that
Back in the early days of Internet when the entire process was nothing but a series of tubes and nerd forums, websites were designed with basic, terrible technology. But over time the technology advanced, leading to websites filled with flash and fancy graphics and other nifty programming contraptions that made them all pretty and wonderful
There’s an old saying when it comes to attracting visitors to your website: “Silly rabbit, Trix are for kids.” I’ve never really been certain what it means or how it has anything to do with building a business, but I’m reasonably sure that the saying has something to do with Google Image Search. For those
How to Successfully Google Image Search Your Way to More Visitors Read More »
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my
Generating Quick and Easy Traffic with Press Releases Read More »
One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with
How to Write an SEO Article with Grammatically Incorrect Keywords Read More »
This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any
Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever
The Five Pieces of a First Time AdWords Campaign Read More »
I got my start in content writing, so I’m always excited when the next topic on my list is content writing related. This time around, I want to talk about writing an article to promote your business. A lot of you need to do it – or at the very least find someone to do
How to Write a Promotional Article in Less than 45 Minutes Read More »
I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do
WordPress is an extremely powerful tool for any business owner, and if you plan on starting a blog for your company, the odds are that you will end up using this free, open-source software package. But, WordPress isn’t exactly instantly web-friendly. You need to do some tweaks and changes to perfect it for your business’s
When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to
A lot of people create local search profiles, start optimizing, start gathering reviews, and start overhauling their websites but they neglect one simple thing – they forget to check if their data is actually correct in those local portals. It’s a huge problem and even some major corporations have been punished because of it. What
One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same
It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100%
For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better
The other day, when I was having a conversation with a long time client about the performance of his site in local search, he said something that made me think. I was trying to tell him that by optimizing your ranking for Google Maps and other local search engines, he was putting himself way ahead
Welcome to Great Leap Studios and thanks for reading. I’ve been working away on this new site for what seems like years (in reality just a few very long months) and am extremely excited to have something new for all of my clients – both present and future. In the coming months, this will be
