Three Things Every Web Video Needs to Succeed

It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly.

Keep in mind that these are not 100% universal. I’ve used them for a lot of videos and sometimes they just don’t work the way they were intended. But, on the whole, they’re gangbusters when it comes to generating traffic, building solid leads, and distracting people from Lady Gaga videos for a few minutes.

  • A Single, Recognizable Theme

Videos can be one of two things – they can be organized around a central theme with clear ideas or they can be a mishmash of thoughts and images that don’t necessarily make sense . The latter is a bit of a shame because sometimes the mishmash contains quite a few good ideas. But, nine times out of ten, they get buried under the lack of coherence by the video’s producer.

Your videos, however, can take advantage of awesome ideas by laying out your thoughts ahead of time. Create an outline, use a drafting process, and don’t be afraid to cut anything that doesn’t work. Yes, it means it will take longer to finish your video, but it also means more people will understand and hopefully enjoy your video when it goes live.

  • Something Memorable They Can Latch Onto

To make your video successful, you need to find a meme that more than a handful of people will latch onto. What single idea or joke can be interesting to as many people as possible? For example, I was on YouTube a few months ago and noticed the SEO Rapper – a marketer who does little videos covering similar topics that I do here on the blog, but with raps.

It’s memorable, it’s funny and it generates far more hits than any other SEO videos. Don’t worry – I’m not about to start rapping and emailing you about it, but you get the idea. Memorable, singly focused ideas can turn your videos viral.

  • Personality and Creativity

Finally, make sure what you create is personalized and creative. That means putting together a solid collection of interesting ideas that could only have been done by you. If you try to give a lecture to your viewers about the benefits of pine over cedar for a deck, they might get bored. However, if you have a video of you sorting through wood and talking about its finer points, you’ll get a lot more viewers who both need that information and like the way you present it.

Videos are fun. They’re fun to watch and they’re fun to make. But, you need to make sure they make sense and are interesting to watch. Even a two minute video can seem like an eternity if its full of unclear, shaky ideas that never quite congeal.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios ( and High Volt Digital (
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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