Micah Abraham

Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy

A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs. […]

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What is Google Hummingbird and How Does it Affect You?

Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite

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No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic

Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out

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The Secret to Getting Honest Positive Reviews for Your Business Online

There is one area where I have long slacked off – at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy

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Advice to Business Owners Whose Clients Don’t Return – From a Business Owner

Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that is frequently overlooked is retention. How do you

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What’s the Fastest Way to Get 100 Likes on a Facebook Page?

In July we took on two new accounts, both of which had Facebook Pages with less than 20 likes. One of our first tasks, I told both clients was that we needed to grow those numbers to at least 100 likes, largely because the full scope of tools provided by Facebook – from promoted posts

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Call Center Content Marketing Tips

I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I imagine it depends on the

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So You Only Have $100 Per Month for Marketing – Now What?

For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on

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Pool and Spa Content Marketing Strategies

One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search

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Branding for Window Cleaners Online

Quick question – how did you find this page? You probably searched for something like “window cleaner marketing” or “SEO services window cleaner” in Google. And this post showed up, if not first, near the top and you clicked on it, because it matched almost exactly what you were looking for, right? Content marketing and

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One Little Mistake that Costs Businesses Billions Every Year

There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than

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Content Marketing for Gutter Cleaning Companies

Fall is just about here and that means a few things for homeowners. First, you can finally turn down the AC and start saving some money on your electric bill. Second, it’s time to go into maintenance mode and prepare for the upcoming winter. One of the most common fall tasks for homeowners is gutter

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Three Things Every Website Visitor NEEDS to See Before Contacting You

What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to

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Podcast Episode 8: Branding and Ad Retargeting

When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings –

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How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases

A client of ours recently wrote asking for a press release to promote an eBook we developed about six months ago. The eBook was done, she had her ducks in a row and she was ready to push out a press release to get some coverage. But she wanted it overnight. Now we can accommodate

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How to Get a Guest Post on a Major Industry Site

Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that will have the biggest impact?”

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Episode 7: Testimonials and Reviews as Content

One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials.

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Podcast Episode 6 – What to Write About?

The Great Leap Studios Content Marketing Podcast is back. This time around, we talk about a lot, but mostly we talk about how to get the very best ideas on the screen for your blog posts, content pages, FAQs, Facebook posts, etc. Every week we get questions from clients and prospects about how to generate

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The 10 Minute Solution to Managing Your Company’s Facebook Page

Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why

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The Three Most Important Numbers in Your Analytics Account

Google Analytics is an immensely powerful tool. It allows you to see almost exactly who is visiting your website, how they got there, what they are looking at when they are there, and what triggers certain actions – from signing up for an email list to buying your product. But Google, as they are wont

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How to Create a Home Services Specific Content Calendar

One of the most common questions I get from new clients is what do I need from them. It varies and we can do quite a bit without client input – research is part of what we do and we’re very good at it. But at the top of the list for suggestions and requests

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What To Write About on a Company Blog

One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as

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7 Five Minute Tasks That Increase Traffic to Your Website

I’m not going to tell you a website is make or break for your business. Maybe it is. Maybe it isn’t. But regardless of how MUCH importance a website has, the simple fact remains that it IS important. It is 2013 and a good sized chunk of your audience is online, researching companies just like

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Podcast Episode 5 – Top 5 Content Marketing Myths

There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and

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Podcast Episode 4 – Lots and Lots of Content

A few months ago, I came across a blog post by a marketer on a site I can’t quite remember, but he had a brilliant idea that had really paid off for his company. Content blitzing. He and his staff wrote 100 blog posts in one month and published them at a rate of 3-4

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Podcast Episode 3 – Fire Your Sales Staff

The Internet has changed a lot about the actual cost of doing business for companies that have websites generating large percentages of their revenue. So it’s only natural to wonder – when you can automate and replace certain positions to reduce expenses? While it’s probably not best to file your entire sales staff any

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GLS Content Marketing Podcast Episode 2 – Anatomy of an SEO Article

You know I’m not one to break promises… But podcasting apparently requires a lot of steps and technology and other stuff that I’m learning how to use on the fly, so it took a little longer than the 1 week I originally promised to get this one up. The first one was a load off

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Introducing the Great Leap Studios Content Marketing Podcast

About 8 months ago, Micah had a great idea: Let’s create a podcast. We spent months plotting and planning and trying to come up with the best podcast we possibly could. The end result was a whole lot of waiting and no recording. So last week we said “let’s do it” and finally recorded Episode

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You’re (probably) Spending Too Much Time On Facebook

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate

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Creating a Blogging Habit for Your Business

Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity

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Grow Your Business with Three Ridiculously Simple Video Strategies

Does your business have a YouTube account? Do you use it? If not, you’re missing out on a tremendously powerful marketing tool that can drive huge volumes of traffic to your website, build your brand and ultimately increase online sales. Here are three ridiculously simple strategies to use video for your business to grow your

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Is Great Leap Studios Google Panda Friendly?

Yes. But we’ll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place: Poor quality writing was punished for being poor quality. Stolen writing was punished for being stolen. Spun

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10 Crucial WordPress Plugins for Business Owners

Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get

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Adding an Authority Article to Your Website

There are several different types of content. Keyword articles, for example, are articles that are primarily used in article marketing and placed in directories to boost your immediate and long term SEO. Content articles are generally added to your website. Blog posts are blog posts, etc. Each and every type of content is designed to

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Guest Posting – The New Form of Advertising

Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method

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Create a Friendly Environment with Apartment Newsletters

We chose this career because it was something we genuinely enjoyed, and we’re always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit. There are so many ways that writing can be used to improve your “marketing.” We’re placing

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Pinterest Marketing: Can You Cash in On This Trend?

Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He

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How to Get Testimonials for Your Website

Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim

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After the Holidays, It’s Finally Time to Prepare for the Holidays

The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That’s why companies invest thousands of dollars

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How Long Should Your Keyword Articles Be?

The best way to market your website is to use keyword articles. Keyword articles are articles with a primary keyword at a density of between 1% and 4% that are posted in article directories. These articles are designed to: Build Incoming Links – Each article, when posted, links to your website and potentially improves your

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