When it comes to SEO, getting other sites to link to yours – known as backlinking – is essential. Google long ago decided that backlinks were an important testament to the quality of a website. Backlinks are considered a sign of approval, so if other sites are vouching for yours, there’s probably a good reason for it. However, not all backlinks get treated equal. Recently, it appears that Google and other search engines are beginning…
read moreEarlier this month, it was discovered that Google had made two changes to their search engine results pages (SERPs). Naturally, a lot of excitement, panic, and confusion followed. The truth is that the changes are relatively minor, but you should still take a moment to read this post so you fully understand them. You Can Now Create Longer Titles and Descriptions Google is now allowing title tags that are between 70 and 71 characters, up…
read moreCustom domain names are a great way to build your online identity, offering a memorable address for your website. Companies such as Namecheap, 1&1, and Go Daddy have been offering custom domain names for a few years and Google Domains has recently joined their ranks. While they are still in beta testing, Google Domains offers a variety of helpful tools for companies. Purchasing and Registering a Domain Purchasing a domain name with Google Domains is…
read moreContent marketing has helped both companies and individuals to increase their visibility, generate website traffic and boost their sales. Many have done this by creating a blog but it can be difficult to generate new ideas every day. If you have troubles coming up with evergreen concepts here are four tips to find great blogging ideas. Write a Blog Post Based on Audience Questions Your visitors leave questions or comments on your blogs, especially if…
read moreMany out of state marketing companies offer marketing and SEO services that promise big returns for your business. However, none of these companies are familiar with the challenges that are presented within the Folsom and Sacramento area. Choosing a local company to handle your marketing and advertising has multiple advantages over outsourcing to larger companies that are located in other areas. Available for Meetings Communication is vital for a successful marketing campaign. Whether it is…
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