Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don’t know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx of new homeowners only […]
One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue.
Can a Coffee Shop Benefit From Internet Marketing? Read More »
Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog
Comprehensive Guide to How to Start a Blog on Your Website Read More »
eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can
Are You Ready to Invest in Product Descriptions? Read More »
Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up
Those that have been with Great Leap from the beginning know that we started our company on Elance – arguably the world’s best place to post projects and find providers that can give you the results you need. While numerous clients found us through Google or word of mouth, Elance was where we made our
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers
A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites
For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that
One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can
Roaming the Web for Free Online Advertising Tools Read More »
Back in the early days of Internet when the entire process was nothing but a series of tubes and nerd forums, websites were designed with basic, terrible technology. But over time the technology advanced, leading to websites filled with flash and fancy graphics and other nifty programming contraptions that made them all pretty and wonderful
There’s an old saying when it comes to attracting visitors to your website: “Silly rabbit, Trix are for kids.” I’ve never really been certain what it means or how it has anything to do with building a business, but I’m reasonably sure that the saying has something to do with Google Image Search. For those
How to Successfully Google Image Search Your Way to More Visitors Read More »
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
On the Internet, almost everyone goes for the easy joke. Someone pulls a “that’s what she said” or writes an article based entirely on popular memes and people laugh with their usual “lol” which isn’t real laughter anyway, but an attempt to show they appreciate their friend telling a joke that they likely didn’t find
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my
Generating Quick and Easy Traffic with Press Releases Read More »
One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with
How to Write an SEO Article with Grammatically Incorrect Keywords Read More »
