eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it.
But running a successful eCommerce site can be difficult, and the primary cause of that difficulty is your competition.
Where Most eCommerce Sites Are Lacking
Some of these websites have terrible interfaces, others have high prices, still others have a small selection of products. But easily the biggest issue with most of these websites is the complete lack of product descriptions.
Most companies take their product descriptions directly from the originating company. Others have no product descriptions at all. Without unique, original product descriptions, Google and other search engines have no way of valuing what your website has to offer. To these search engines, your eCommerce site will simply be yet another copy of whatever websites came before you.
That’s why one of the best investments you can make is to have someone (read: us) write product descriptions for you. Each product will receive its own unique content, and that content will allow your company to stand out against the competition – as least as far as search engines are concerned. Websites that are willing to create unique content for all of their products are far more likely to succeed.
Are There Downsides to This Strategy?
There is no denying that cost is an issue. While we try to offer some of the best rates in the industry, writing product descriptions for hundreds of products does take a considerable amount of time and effort, and even our great rates are going to represent a substantial commitment.
In addition, product descriptions are still only part one of any good SEO strategy. You still need to make your website easy to navigate, market it, and continue to evolve your website over time. Even the best product descriptions cannot improve revenue if your prices are too high or your website too mismanaged.
But if you are willing to make the investment, adding well written product descriptions that are 100% unique to your website is easily the best way to give your website a substantial SEO boost. It’s hard to compete in today’s eCommerce marketplace, but if you have Great Leap Studios write product descriptions for you, you can expect to vastly improve your odds.