One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create.
For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can help you garner a great deal more hits, and ultimately improve your online visibility.
Very simple steps with very tangible results and one of many things you should put at the top of your to do list well before dumping money into a paid ad campaign or website redesign.
The Process to Get Your Name Online
As content and SEO experts, we provide our clients with content and marketing that improves their search engine rank and helps them collect more customers. But before we do that, our job is to make sure your company is receiving the visibility it needs online from the sources that are already in place.
Our first step (possibly our second step, maybe our third step, certainly not our forth step although potentially our fifth step) is to comb the web for places that allow us to list your business. We then enter your information in those websites so you can start collecting more visitors and garnering more business. It will take us only a few hours, and by the time we’re done you’ll have nearly instantly gained more visibility.
Using What Is Already There
SEO is an extremely effective tool, and we’re confident that you’ll receive a ranking that increases your ROI and helps you garner business. But SEO doesn’t work overnight. Google and other search engines need to trust that your website consistently delivers great content, and that the content itself isn’t spam. You have to build credibility through various portals that Google can look to when ranking your site.
But there are plenty of websites that already have that credibility – websites that are designed to direct potential customers to your business. So before diving into more complex, involved processes, we make sure your business is listed in the places it should already be listed. By creating this strong foundation, everything else becomes that much easier.