Marketing has changed a lot in the past 5 years. Since COVID, many businesses have become partially or full time remote, and far fewer are renting in-person offices and buildings to manage their organization. At the same time, Google itself has changed. Now, Google Maps listings are right in the center of search. Businesses that
Why Your Remote Business Needs an Address Read More »
Every single business needs a website. I meet a lot of small business owners in my travels, frequently talking to people that own or operate businesses with only one or two employees. They also do not have websites. I hear a lot of justification for this, like “no one uses the search engines anymore, everyone
Every Company Need a Website – Every One Read More »
High Volt Digital, the sister organization to Great Leap Studios that provides websites and marketing for insurance agents and agencies, was recently one of the first guests on Up 2 Speed, a new podcast from LyteSpeed Learning. LyteSpeed Learning offers insurance pre-licensing courses and continuing education classes to agents located or licensed in the state
High Volt Digital Featured on LyteSpeed Learning’s Up 2 Speed Podcast! Read More »
Great Leap Studios has been providing marketing and website design for small businesses since 2008. But over the past two years, we’ve been working on a very exciting side project: High Volt Digital. High Volt Digital is our sister site, offering managed websites, digital marketing, and other services aimed specifically at insurance agents and agencies.
Websites and Marketing for Insurance Agents and Agencies Read More »
Switching websites is a great way to change how your brand presents itself. It makes a site your own – bringing it into the new age and making it more modern, accessible, and designed around the customer experience. When a company chooses to switch an old website with a new one, they are doing so
Why Did My Site Drop? Evaluating Website Templates and Google Algorithm Speed Read More »
When marketers talk about SEO, their focus is almost always on Google’s search engine. There is a good reason for this. Google accounts for more than 85% of all online web searches, while Bing comes in around 7%, meaning that the majority of your customers will be reaching your site via Google. But 7% of
Differences Between Ranking in Google and Bing Read More »
When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online
Can Small Business Websites Compete with Large Companies? Read More »
We discussed in a previous blog post how PDFs can be a valuable way to share information and content on your website. When prepared correctly, Google and other search engines are fully capable of crawling and indexing PDF. In fact, these files regularly appear in search results when they match a user’s query. If you
How to Increase SEO Compatibility of PDFs on Your Website Read More »
Bringing traffic to your website is an important part of SEO and marketing, but traffic means nothing if you cannot then convince visitors to follow through on your call to action. Conversion can mean a number of different things depending on what your site is. It often means that the customer finishes a purchase if
Conversion Rate Optimization through Your Website’s User Interface Read More »
Folsom is a growing business scene, meaning that local businesses are competing on a wider scale, whether with competitors in nearby cities like Sacramento and Rancho Cordova, or with competitors around the world. Having a strong website is important for growing your customer base, and you need an effective business website with a professional appearance
Web Design in Folsom Read More »
