Writing Content for Your Website with an SEO Focus

Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO.

But if you are already focused on content, there are a few additional elements that you can prioritize to make each piece of content do more work for your blog and your overall SEO. These are some of the main SEO tips to incorporate during your planning and writing process to focus on SEO and potentially boost the overall rankings of your website.

SEO Tips for Content Creation 

Creating content for your website that is written around the idea of helping your customers or site visitors. It is original and offers unique insights or helpful information. As long as you are following those guidelines, there is no single right way to create this content and no specific length or formatting requirements that are always going to be better than another.

But there are some strategies to use that will help your content fare better in search engine algorithms, often by making the content clear,  easier for Google bots to crawl and index, and with the types of content that Google and other search engines prefer to show in their search results.

These tips include:

  • Choosing Your Keywords

There are many paid and free tools out there that will assist you in choosing keywords, showing you what the competition is like in the various keywords and other granular analyses.

But you can also simply use your best judgment to come up with the terms that your customers are likely to search. Consider both general keywords such as “ant control,” as well as synonyms and longtail keywords such as “how to get rid of ants,” “DIY ant control,” and “ant control in your location.”

Determine which of these keywords you want to target in your content. Choose a manageable number of keywords that are somewhat related, at least somewhat related and you can reasonably address in a single piece of content. If keywords are too varied, you can always save them for an additional piece of content later.

  • Know the Purpose of Your Content

Search queries always have a search intent behind them, or a reason why the user is searching online. They may be trying to find a local service or seeking information on how to fix a problem. Choose a single search intent to be the main focus of your content.

For instance, if you are trying to sell a service, use more transactional keywords such as “pest control company” and “pest control near me.” You do not want to necessarily exclude other keywords, but too many varied keywords can lessen the effectiveness of the keywords you are looking to target. You can instead target both transactional search intents on service pages and informational search intents on your blog and resource pages so that you get traffic from both searches.

  • Brainstorm and Outline

Writing is always easier if you know the direction you want to go with it, especially if you are writing longer pieces or just getting started with content on your blog. Take a moment before you begin to plan out the different subjects you are going to talk about in your content piece. You might want to lay out your sections with their various headers or plan where you will mention your different keywords.

  • Use Keywords in Your Headers

Headings, meaning H2 and H3 tags, are important in each content piece to provide visual breaks and to help search engines better understand the content. Try to use your keywords and their synonyms in headings throughout your page. This is a great way to show the importance of your keywords to search engines without having to fill your content with dozens of keywords that can hinder readability. 

  • Plan to Go In Depth

There is no right length for SEO, and using fluff or poorly written content to pad your word count will hurt you instead of help you. But there are some benefits to longer and in depth content, such as having more room for keywords and more valuable information for search engines to show to their users. Longer content can also make the quality of content easier to determine, which is advantageous if the content is well written. Break this long content up with plenty of H2 and H3 headings.

  • Focus on Quality

More important than any other tip in this list is that all of your content needs to be high quality. At the most basic, this means no misspellings or grammar mistakes. You also want to limit your sentence length and break up paragraphs so that you are not showing visitors with a wall of text, which is especially unreadable on mobile. Other important factors in quality are original content and expertise that makes what you have written valuable not only to your customers, but to the search engines’ users. 

Incorporating even a few of these tips into the content on your website can be beneficial to your SEO rankings.

Another possibility for SEO content on your website is to work with Great Leap Studios which can provide the content your site needs while relying on these standards and other key SEO research. Our SEO expertise and professional content marketing are ideal for any industry. Contact us to talk about the options for SEO content marketing for your website.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios (https://GreatLeapStudios.com) and High Volt Digital (https://HighVoltDigital.com).
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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