One of the services we offer here at Great Leap Studios is eBook development. Essentially, these are books that are usually 1/5th to 1/3rd the length of a traditional paperback on a topic related to your company. Most people are aware of eBooks, since they’ve gained considerable popularity in recent years. But generally eBooks are […]
As a content marketing company, we know that marketing your website isn’t always your priority. Even though you know the value that content marketing and SEO would provide your website, you have other things to worry about beyond finding someone to provide you with those services. So we’d like to provide you with two solutions:
Great Leap Studios Now Offering Free Website Partnerships Read More »
Content writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content
Great Leap Studios started its own podcast a few weeks ago. Currently we have a grand total of one episode. Crazy! But for those that have fallen in love with Anthony’s voice (of which I am sure there are many), he has been featured on someone else’s podcast! The podcast can be found at Income
Over the past few weeks the blog has been fairly barren, because we want to make sure regular visitors had a chance to check out our brand new Podcast and read our research report on Pest Control SEO. But now it’s time to move forward, and let those important pieces get buried beneath other, equally
The Content Writer’s Moral Dilemma – Writing About Products You Don’t Believe In Read More »
About 8 months ago, Micah had a great idea: Let’s create a podcast. We spent months plotting and planning and trying to come up with the best podcast we possibly could. The end result was a whole lot of waiting and no recording. So last week we said “let’s do it” and finally recorded Episode
Introducing the Great Leap Studios Content Marketing Podcast Read More »
Pest control is the perfect example of a business that would benefit from content marketing and SEO. It’s a local service in high demand, and most potential customers use Google and other internet search providers to locate a pest control service when they need one. Potential customers can rarely tell the difference between two pest
How Hard is it to Compete in Pest Control Marketing? Read More »
The purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn’t have some chance of surviving – at best, you barely get by and fail in a few years.
Google does not officially announce the date it releases the next round of Google pagerank updates, but in the past we’ve been pretty great about guessing it and it tends to appear at roughly the same time every three months, so I think it’s pretty safe to say that sometime in the next two or
Date of the May 2013 Google Pagerank Update: Notes and Thoughts Read More »
Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate
You’re (probably) Spending Too Much Time On Facebook Read More »
Content marketing is a somewhat new term in the SEO and online marketing world. It’s existed for a while – we even used it casually here at Great Leap Studios before it even came an official term in the industry – but when companies contact us to market their services, they often question what a
What is the Difference Between a Content Writer and a Content Marketer? Read More »
Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is
An Upcoming Research Project by Great Leap Studios Read More »
The value of keywords is slowly fading. It’s not that keywords themselves have no value. Quite the contrary, Google itself says that you should place keywords in content, and states that at least one or two keywords is extremely important for SEO. But search engines have also made several changes to ensure keywords are less
Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get
How Paid Advertisements Can Be Used to Split Test Read More »
Renting a website has become common practice. A company – often an SEO or content marketing company – creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It’s an interesting business strategy, and one that can conceivably be effective. Normally you have to
Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of
Quick post today about a common misconception about SEO. Many SEO companies still believe that meta tags are an important part of search engine marketing, particularly keyword meta tags. While meta tags themselves (such as adding a description) does still play a role, and since some search engines do still use meta tags in their
As a side hobby I opened up a small little space in an antique mall in Nowheresville, California. I pay about $50 a month for glorified storage, because no one shops here and those that do don’t have any spending money. Part of the reason that this place is so unpopular is that the store
How to Market an Antique Mall | Antique Store Marketing Read More »
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs.
Quality vs. Quantity – Which is More Important for SEO? Read More »
“… and a dash of pepper…” While out with a group at a Vietnamese noodle restaurant, two friends ordered the same Pho dish. I don’t know if you’ve ever had pho before, but most restaurants have a plate of multiple types of “add ons” that you add to the pho to make it better, like
Of Cooking Ingredients and Content Marketing: A Lesson in Pseudoscience Read More »
If you’ve ever had a strange physical sensation and became a bit paranoid about your health, you likely searched for that symptom in Google. Type almost any question into Google and there’s a reasonable chance you’ll see Reddit near the top of the results. Not a carefully optimized article from an authoritative site — a
Google+ isn’t the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a better path in case
A few weeks ago a company contacted us to add content to their website. They were feeling desperate – their website had been online for months, and yet it had not attracted a single conversion. We checked out their site thoroughly and were a little surprised. The site was actually pretty good. It wasn’t perfect,
Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound
What is the Difference Between Inbound and Outbound Marketing? Read More »
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
Great Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists. It’s
For better or worse, rewriting content is a part of content writing. While every great copywriter tries to write from scratch using their own knowledge and the research they’ve completed for the project, often you’re asked to write an article that is nearly identical to another article that already exists. You have two options: Do
5 Tips for Rewriting Articles From Other Websites Read More »
I’m going to level with you, reader. I love being behind the scenes. I love writing for other people, using my ability to research and understand common sense to craft articles and content that reads like it was written by an expert. I love making websites successful, and I love it even more when I
Being Pseudo-Famous in the Internet Marketing and Online Marketing World Read More »
Most marketers are familiar with online advertisements. You visit a webpage, and somewhere on the webpage is an image ad for some type of product or service. You may also have noticed that often these advertisements are based on products or services you recently searched for. For example, if you did a Google Search for
How Content Marketing Improves An Ad Retargeting Program Read More »
Writing speed is something every content writer thinks about. The faster you can produce quality work, the more you can take on, the more you can deliver for clients, and the less each piece costs in time relative to what it earns. We’ve written before about how an outline accelerates the writing process — and
Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity
It would be a stretch to call myself an organized person. I’m not disorganized, mind you. I’m simply not someone that’s gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of
How an Outline Can Help You Write Web Content Quickly Read More »
Ask any company what they want from their content marketing or SEO strategy, and they’ll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It’s an obvious goal – the further you’re listed from the front page, the
We started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content – something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000
San Jose and the surrounding cities are a haven for modern technology. Many of the world’s most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I’m amazed how little
SCROLL DOWN TO THE END FOR AN EXCITING UPDATE Today I embark on a soon to be short lived, mathematically and realistically impossible journey to become the one billionth view of Psy’s Gangnam style YouTube video. As of today, I am number 971,518,818. Only 28,481,182 to go before Gangnam style reaches an unheard of billionth
1 Billion for Gangnam Style – This Author’s Pointless Quest to Be the 1 Billionth View Read More »
The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a “fast” component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks,
Market for the 2013 Holiday Season During the 2012 Holiday Season Read More »
We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years,
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective Read More »
Last week, we discussed a type of content writing known as “Active Content.” Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental
When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn’t appear to
