Market for the 2013 Holiday Season During the 2012 Holiday Season

The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off.

Content marketing has a “fast” component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks, and bringing in valuable customers and visitors not long after.

But content marketing is also about planning. Your website doesn’t go from a zero to 6 pagerank overnight, and all of the companies that have dedicated their resources to making their website visible in search engines are going to have the upper hand. Many companies start their holiday marketing around October or November, and by then their marketing efforts have much less impact.

Search engines are slow to react to change. They don’t want any website popping up and immediately using intense marketing strategies to compete with long-standing websites. They want to see that your website is committed to quality, and that you’re planning on building a site that others will enjoy. They need to see not only quality content – they need to see quality content over time. Time is the one thing that we at Great Leap Studios can’t do for you.

That’s why you need to start now. The earlier you start content marketing, the more of an impact you’ll have. Contact us today to find out more.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios ( and High Volt Digital (
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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