We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, all without paying anyone any commissions. The idea that companies cannot afford content marketing is simply not true, and the long term payoff for this type of investment is nothing short of incredible.
If you can overlook the unusual fonts problems and sloppy Microsoft Paint-style choice of infographic generation, share this with your CEO and see why more and more companies are choosing to invest in content marketing strategies.
