San Jose and the surrounding cities are a haven for modern technology. Many of the world’s most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly.
Yet as someone that has spent a lot of time in San Jose, I’m amazed how little the city is taking advantage of content marketing. From Fortune 500 companies to small coffee shops, San Jose is flush with revenue, and yet this revenue isn’t being used on the modern marketing tactics that are known to work.
Creating a Local and International Giant
When you’re in a city that large, your company needs to try everything it can do to compete against the thousands of other companies that are looking to beat it. You can’t rely on word of mouth, and cold calling and other sales methods are a terrible use of resources. Your goal is not to find customers now just to help your business stay afloat. Your goal is to market to as many potential clients as possible, while also setting your business up for long term success so that you can continue to compete in the future.
- Cold calling doesn’t do this.
- Advertising doesn’t do this.
- Pay Per Click ads don’t do this.
The only thing that helps you market your company now while also helping your business succeed in the future is investing in content – SEO that uses multiple pages and copywriting to help your business become a force in search engines so that you rank for all of the keywords relevant to your industry.
Content marketing in San Jose is crucial, because SJ is a high revenue area – one that requires a steady stream of income in order for a business to continue its success. You can’t simply rely on tactics that only net you a minor amount of business in the present. You need to make sure that you’re also dedicating resources to investing in more content – content that will ensure that your company is seen not only locally, but also nationally and internationally.
At Great Leap Studios, we’ve developed in depth content marketing plans that can be tailored to your business’s needs. Contact us today to learn more about our San Jose content offers.