Marketing has changed a lot in the past 5 years. Since COVID, many businesses have become partially or full time remote, and far fewer are renting in-person offices and buildings to manage their organization. At the same time, Google itself has changed. Now, Google Maps listings are right in the center of search. Businesses that […]
Why Your Remote Business Needs an Address Read More »
Every single business needs a website. I meet a lot of small business owners in my travels, frequently talking to people that own or operate businesses with only one or two employees. They also do not have websites. I hear a lot of justification for this, like “no one uses the search engines anymore, everyone
Every Company Need a Website – Every One Read More »
High Volt Digital, the sister organization to Great Leap Studios that provides websites and marketing for insurance agents and agencies, was recently one of the first guests on Up 2 Speed, a new podcast from LyteSpeed Learning. LyteSpeed Learning offers insurance pre-licensing courses and continuing education classes to agents located or licensed in the state
High Volt Digital Featured on LyteSpeed Learning’s Up 2 Speed Podcast! Read More »
Great Leap Studios has been providing marketing and website design for small businesses since 2008. But over the past two years, we’ve been working on a very exciting side project: High Volt Digital. High Volt Digital is our sister site, offering managed websites, digital marketing, and other services aimed specifically at insurance agents and agencies.
Websites and Marketing for Insurance Agents and Agencies Read More »
Switching websites is a great way to change how your brand presents itself. It makes a site your own – bringing it into the new age and making it more modern, accessible, and designed around the customer experience. When a company chooses to switch an old website with a new one, they are doing so
Why Did My Site Drop? Evaluating Website Templates and Google Algorithm Speed Read More »
The other day I was contacted by a therapist that was struggling to get new patients via their website. Referrals had helped them survive for years, but – according to all the therapists I’ve spoken with – new clients are down in 2023 from layoff and recession fears, and so this counselor was noting that
In Psychotherapy and Counseling, Competition is Steeper Than Ever Read More »
At Great Leap Studios, we are thrilled to announce that we are launching our managed website services for insurance agents and insurance agencies. We have multiple, high quality websites with engaging content for only $75 per month, each one semi-customizable with your logo, specific insurance services, and more. You will also get one free email
Managed Websites for Insurance Agents and Agencies Read More »
Every business, every freelancer, every product, and every service benefits from having their own website they can use to attract new customers. But website design can be expensive. Some businesses charge $5,000 or more for a small, custom WordPress website. Hosting fees, updates, and troubleshooting require someone on hand who knows how to handle these
100% New WordPress Site for Editors Read More »
Every business needs a website. No matter how small or large – no matter how you generate business – you need to have a high quality website that will speak to your customers, generate calls, and help you grow. That’s true of tech companies, home services, doctors, and more. It’s also true of dog trainers,
Website for Dog Trainers – No Upfront Cost, 100% Complete Access, and FREE Bonuses Read More »
There are no more tricks to SEO. SEO is not about a specific keyword density, or the exact placement of a specific keyword as it compares to other websites. SEO, in the year 2022, is mostly about the creation of content. Back in the early 2010s, SEO companies were tasked with creating content with a
SEO is Easy in Spirit, Difficult in Execution Read More »
Every business needs to invest in marketing. Growth requires that people can find you and your services, and while word of mouth and referrals are an effective way to keep a schedule full, they are not typically enough to help you reach your financial and organizational goals. Many psychologists invest now in SEO and online
Great Leap Studios works with small to medium size businesses in a variety of fields. But many of our clients work in pest control, because we have years of experience helping pest control businesses succeed. We offer full service marketing for pest control, including content, website design, SEO, and related services. But one area that
Pest Control Social Media Posts and Management from Great Leap Studios Read More »
When marketers talk about SEO, their focus is almost always on Google’s search engine. There is a good reason for this. Google accounts for more than 85% of all online web searches, while Bing comes in around 7%, meaning that the majority of your customers will be reaching your site via Google. But 7% of
Differences Between Ranking in Google and Bing Read More »
When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online
Can Small Business Websites Compete with Large Companies? Read More »
We discussed in a previous blog post how PDFs can be a valuable way to share information and content on your website. When prepared correctly, Google and other search engines are fully capable of crawling and indexing PDF. In fact, these files regularly appear in search results when they match a user’s query. If you
How to Increase SEO Compatibility of PDFs on Your Website Read More »
Bringing traffic to your website is an important part of SEO and marketing, but traffic means nothing if you cannot then convince visitors to follow through on your call to action. Conversion can mean a number of different things depending on what your site is. It often means that the customer finishes a purchase if
Conversion Rate Optimization through Your Website’s User Interface Read More »
Folsom is a growing business scene, meaning that local businesses are competing on a wider scale, whether with competitors in nearby cities like Sacramento and Rancho Cordova, or with competitors around the world. Having a strong website is important for growing your customer base, and you need an effective business website with a professional appearance
Web Design in Folsom Read More »
El Dorado Hills is a surprising hotspot for businesses with rapid growth over the past few years. Many local restaurants and retailers draw customers from all over the greater Sacramento area while rapid construction and population growth means the local home service businesses are thriving. In addition, there are a number of key businesses with
El Dorado Hills Website Design Read More »
Sacramento has a growing business scene. From local businesses who are marketing to customers in the area to the increasing number of businesses that use Sacramento for their headquarters while marketing to customers around the world, the business scene is thriving. Wherever the customers are for your Sacramento business, you need to be able to
Web Design in Sacramento Read More »
PDFs, or printed document files, are a valuable resource for sharing information. From photocopies of original documents to easily printable files to ebooks, the PDF format is one of the best ways to present many types of information. Your business likely already uses PDFs to share information internally and with your customer base in the
Does Using PDFs for Important Content on Your Website Harm Your SEO? Read More »
Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO. But if
Writing Content for Your Website with an SEO Focus Read More »
When you have a business that serves a defined geographical area, you need to pay specific attention to your local SEO. In general, SEO will help put your website pages at the top of search results among competitors. Local SEO focuses on those location based searches where your potential customers are looking for a service
On Page SEO Tips to Increase Local Rankings Read More »
Here on our blog, we often talk about how content marketing is an essential tool for your SEO and helping new customers find you on the internet. However, strong content can also be an important tool in customer retention and building loyalty among your existing customer base. With effective content in the right places, it
Using Content Marketing for Customer Retention Read More »
SEO does not yield immediate results. Instead, it can take a few weeks, or even months, for SEO practices on your website to show results. Since the age of a website can also be an SEO ranking factor, there are several challenges when it comes to SEO for new websites. There is some waiting necessary
SEO Tips for Your New Website Read More »
When someone searches for something on Google, the search engine looks through its index of sites and webpages to determine which will have the best answers to the users’ query. Those sites are returned in the search results. Google creates this index by crawling all of the pages available on the internet. The Google crawler
How to Make Google More Likely to Index Pages on Your Website Read More »
Great Leap Studios was contacted by a non-profit organization that had a problem. They had been trying to get a new website since 2020. After a year, they had design of the website drafted, but the company they were working with still had not turned the design into a working, functional website. Everything was taking
Fast Website Development: CED Society Read More »
Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their questions. Adding long-form content to your
Strategies for Creating Long-Form Content for Your Website Read More »
We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter posts and
How to Improve Your SEO with Long-Form Content Read More »
Search engine optimization, or SEO, is divided into two categories – on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical knowledge and is relatively easy to
3 Ways to Improve On-page SEO for Your Small Business Website Read More »
When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean that first information you provided is likely out
How to Keep Your Local Business Website Up to Date with a Content Audit Read More »
In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses customize what shows in their listing on a
What Is FAQ Schema Markup and Why You Should Be Using It Read More »
As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively may
The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An
Why Add an FAQ to Your Webpages Read More »
There’s a pest control company in Virginia that contacted us about a problem they were having with conversions. They were receiving over 1000 hits a month (a lot for a local pest control company) and not receiving nearly enough calls. Looking into the data, the problem wasn’t conversions. The problem was the hits themselves. All
More Than Hits: Decreasing Visitors to Improve Conversions Read More »
This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business. Facebook is the site many think of when it comes to social media.
The Best Social Media Platforms for Your Business: Facebook Read More »
Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile and
The Best Social Media Platforms for Businesses: Let’s Get Started Read More »
We work with a lot of pest control companies here at Great Leap Studios. Some are brand new, looking to us to create their website and design their content strategy. Others are established, hoping to leverage the work that has been completed in the past to try to target new areas and keywords. The other
Pest Control Case Study: How Long Does it Take Content to Work by Itself? Read More »
The majority of all web searches happen on a phone. This figure goes up when people are searching for a local service. Conversely, almost all web development happens on a desktop or laptop computer with a large screen. This leads to a disconnect. What looks good on a monitor can become jumbled and unaligned when
Does Your Website Look Good on Mobile? Read More »
As a local contractor, you have dozens of ways to connect with your customers online. Websites like Facebook, Nextdoor, Houzz, Angie’s List, and others give you the option to create a free profile where customers can see your services, information, and reviews. It is worth having a profile on each of these directories – they’re
If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative publicity – maybe a news article or a website giving
Reputation Management Methods to Improve Your Search Engine Results Read More »
