SEO is Easy in Spirit, Difficult in Execution

There are no more tricks to SEO. SEO is not about a specific keyword density, or the exact placement of a specific keyword as it compares to other websites. SEO, in the year 2022, is mostly about the creation of content.

Back in the early 2010s, SEO companies were tasked with creating content with a specific keyword within the content a specific number of times, even if that keyword was dramatically incorrect. Length was not that important, and a website could theoretically thrive with only a few pages of content highly-optimized for a specific keyword.

That is no longer the case. An organization can rank highly for a keyword that does not even exist on their site. It can target multiple keywords within a single piece of content, and rank well even if it does not target a single keyword at all.

SEO now is about turning ideas into words. While keyword research and integration can guide targeting, search engines now are looking for the creation of valuable content that is relevant to the reader, focused on an idea – not a specific word.

That makes SEO a bit easier. It’s possible to have a website rank first in search engines for a relevant keyword without even looking at a single piece of data. A company can say “I’m an XYZ company,” write about XYZ without any keyword research, and rank for all appropriate key terms.


Google’s algorithm works like a person. It can “read” content and find meaning. It doesn’t calculate keyword density or look for specific exact key terms, but rather it tries to understand meaning, trust, and value, and then – when a user makes a query – it determines which pages/sites are most likely to have the answer that query is looking for, whether or not the keyword is present.

That makes SEO easier in theory. But it also makes it harder, because now, you can’t trick search engines into ranking you highly for a specific key term. Instead, you have to create. You have to make pages on your site that are clearly written, in depth, and contain answers to potential user queries.

And that creation requires a lot of labor.

Writing is difficult, and most web pages now benefit from being as many as 1000 words or more. You then have to write about multiple topics, all in ways that are informative and engaging, and you have to continue to add more and more content over time to continue to expand and grow your website into a resource for any user query.

That is why small businesses work with SEO companies like Great Leap Studios. Few people have the time or experience necessary to provide the ongoing, lengthy SEO content and marketing that is needed to thrive in today’s market. You’re competing with sites that have been online for years, sometimes decades, and you have to make sure that you’re able to continually create in order to thrive online.

We can make sure that your website thrives online. SEO might be simpler than before, but few business owners and their teams are able to create the amount of content necessary to compete online. SEO from Great Leap Studios is ready to help.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios ( and High Volt Digital (
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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