When marketers talk about SEO, their focus is almost always on Google’s search engine. There is a good reason for this. Google accounts for more than 85% of all online web searches, while Bing comes in around 7%, meaning that the majority of your customers will be reaching your site via Google. But 7% of …
When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online …
Can Small Business Websites Compete with Large Companies? Read More »
We discussed in a previous blog post how PDFs can be a valuable way to share information and content on your website. When prepared correctly, Google and other search engines are fully capable of crawling and indexing PDF. In fact, these files regularly appear in search results when they match a user’s query. If you …
How to Increase SEO Compatibility of PDFs on Your Website Read More »
Bringing traffic to your website is an important part of SEO and marketing, but traffic means nothing if you cannot then convince visitors to follow through on your call to action. Conversion can mean a number of different things depending on what your site is. It often means that the customer finishes a purchase if …
Conversion Rate Optimization through Your Website’s User Interface Read More »
Folsom is a growing business scene, meaning that local businesses are competing on a wider scale, whether with competitors in nearby cities like Sacramento and Rancho Cordova, or with competitors around the world. Having a strong website is important for growing your customer base, and you need an effective business website with a professional appearance …
El Dorado Hills is a surprising hotspot for businesses with rapid growth over the past few years. Many local restaurants and retailers draw customers from all over the greater Sacramento area while rapid construction and population growth means the local home service businesses are thriving. In addition, there are a number of key businesses with …
Sacramento has a growing business scene. From local businesses who are marketing to customers in the area to the increasing number of businesses that use Sacramento for their headquarters while marketing to customers around the world, the business scene is thriving. Wherever the customers are for your Sacramento business, you need to be able to …
PDFs, or printed document files, are a valuable resource for sharing information. From photocopies of original documents to easily printable files to ebooks, the PDF format is one of the best ways to present many types of information. Your business likely already uses PDFs to share information internally and with your customer base in the …
Does Using PDFs for Important Content on Your Website Harm Your SEO? Read More »
Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO. But if …
Writing Content for Your Website with an SEO Focus Read More »
When you have a business that serves a defined geographical area, you need to pay specific attention to your local SEO. In general, SEO will help put your website pages at the top of search results among competitors. Local SEO focuses on those location based searches where your potential customers are looking for a service …
