Blog

Get Every New Customer You Can

Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal...

Examples of Dentistry Content and Blog Post Ideas

There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient...

Examples of Physical Therapy Content and Blog Post Ideas

Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and - even if they find your business through offline means - they may still visit your website to get a feel of your business online before they...

Hits vs. Conversions

How do you measure how successful your app or website is? If you're like most businesses, you could be paying attention to the wrong number. That number is hits (or visits, or downloads, or whatever you choose). Which website is more successful? One website gets 10,000 visits and sells 5...

What Do You Do if “Local” is Too Small?

I don't live in a small town. Although Folsom is a suburb of Sacramento and has "only" 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would...

Content Marketing for Funeral Homes

A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact...

Car Rental Marketing

Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar...

Hospitality Industry Marketing

Building a brand is especially crucial in the hospitality industry, where guests have the option of staying at any number of hotels or AirBnBs. Getting the word out about your advantages over the competition is more important than ever, and the best way to do that is with a website that has...

Content Marketing for Hair Salons

Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out,...

Pillar Content Writing from Great Leap Studios – An Introduction

SEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not reaching all the people that you could be. Pillar content writing is the most up-to-date way...