Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and – even if they find your business through offline means – they may still visit your website to get a feel of your business online before they even think of reaching […]
Examples of Physical Therapy Content and Blog Post Ideas Read More »
A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact information? The answer is actually more
You probably already know how important having a website is to building your daycare business. Most parents do lots of research before they contact you about helping care for their child, and it’s much easier and faster to do that research online. But it’s not enough anymore to just have bare bones information about your
The Importance of Blogging for Daycare Company Websites Read More »
The other day I received an email from a client. This client had a website about Invisalign in Orange County, focused solely on the OC – not the cities within Orange County, but the term “Orange County” themselves. They had created a website that was built around this keyword, with multiple pages and helpful tips
Early Case Study on Orange County Invisalign Marketing Read More »
Content marketing has helped both companies and individuals to increase their visibility, generate website traffic and boost their sales. Many have done this by creating a blog but it can be difficult to generate new ideas every day. If you have troubles coming up with evergreen concepts here are four tips to find great blogging
Four Tips for Consistently Coming Up With Great Blog Post Ideas Read More »
Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO, building trust, etc., were
Real Estate Blogging: It’s Not As Much As It Sounds Read More »
There are many different components to an online marketing campaign. There is the development of main site pages – pages that are specifically relevant to potential customers – as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog writing. Blogs give businesses the opportunity to
Folsom Blog Writing | Blog Management Services in Folsom/Sacramento Read More »
In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog. There are millions of small
Resurrect Your Dead Blog Today with Great Leap Studios Read More »
Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all benefits that you do not get with a
Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees that
3 Fields That Need a Blog (But Usually Do Not Have One) Read More »
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from,
Last friday a client called me up and asked for a quick blog post. She wanted to cover an event that was coming up that weekend and asked me if it was possible to write it in the following 24 hours. Was it possible to write something that fast? For me, the answer was yes.
We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It’s amazing how many advantages tourism companies have for online marketing: Potential customers need to
Examples of Tourism and Travel Content and Blog Post Ideas Read More »
One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as
Habits. For businesses and the people who run them, habits are the foundation of everything you do – both good and bad. Successful businesses and business owners are those that understand and work to develop GOOD habits while mitigating the effects of bad habits. They are the ones that create a culture that fosters creativity
When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn’t appear to
Many of the companies that turn to us for content have already started a website and created a blog that they simply can’t keep up on their own. Often some intern or non-writer fills it with a few basic, boring posts and then forgot about it, updating it once a month or so with some
It’s not all the time that we tell other people how to make content without our help. We know that our writing will get you results, because we’ve been providing high output, high quality writing for a combined 10 years between us, and the amount you save in time is well worth the cost of
How to Easily Run a Blog – An Example Using Antique Stores Read More »
Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get
10 Crucial WordPress Plugins for Business Owners Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that
Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method
Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog
Comprehensive Guide to How to Start a Blog on Your Website Read More »
I got my start in content writing, so I’m always excited when the next topic on my list is content writing related. This time around, I want to talk about writing an article to promote your business. A lot of you need to do it – or at the very least find someone to do
How to Write a Promotional Article in Less than 45 Minutes Read More »
WordPress is an extremely powerful tool for any business owner, and if you plan on starting a blog for your company, the odds are that you will end up using this free, open-source software package. But, WordPress isn’t exactly instantly web-friendly. You need to do some tweaks and changes to perfect it for your business’s
When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to
