We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It’s amazing how many advantages tourism companies have for online marketing:
- Potential customers need to search the web regularly for information, often multiple times a day, since by their very nature tourists are not familiar with the location.
- Tourism and vacations have an essentially unlimited supply of local content that they can place to attract those potential customers.
It’s that latter point that we’re going to talk about today. Tourism marketing and branding is pretty rare beyond the basics – but there are potentially thousands of content ideas for tourism companies that can make your website thrive online.
What Content is For
I touched on this a few days ago, but the reality is that content isn’t just about marketing your business as much as it is about attracting potential customers and branding yourself as an expert. In other words, you do not necessarily need to talk about your own business or what you offer – you simply need to make sure you’re talking about relevant information to potential clients. That information should be about your industry, but not necessarily about your services.
We’ll break out the list in a moment, but think about your potential audience as a travel and vacations company: tourists. Imagine you’re a tour company in the heart of Sydney, Australia. Your clients aren’t necessarily those looking for tours. They’re simply tourists that are planning on travelling to your area, and your goal is to try to attract them to your tour. In a way, you’re offering a service they may not even realize they need yet, and one they may not have been looking for.
Tourism Blog Post and Travel Content Ideas
So with that in mind, if you create a website that has information about various issues related to tourists and tourism, you can then attract people to your company. The following represent potential ideas for tourism content and blog posts for your website:
- Top restaurants in the area, along with specific profiles and lists for diet (ie, vegetarians).
- Hidden locations that a non-resident may not know about, but would probably enjoy.
- Outdoor adventures or indoor options for rainy days/seasons.
- Customs and traditions that may be relevant to a visitor.
- Important and/or interesting landmarks.
- Hikes and outdoor adventures, as well as sports teams.
- Things to do in spring, summer, winter, rain, etc.
- Flight information and/or help understanding visas.
- Information about your products and services.
- Frequently asked questions about your city/state/industry/company/service.
- Ideas for finding the best banks for currency exchanges.
- Travel tips and more.
Each of these can be dozens of possible posts – potentially unlimited. Notice that not all of them are about travel. Using the tour example, someone may be searching for the best restaurants in Sydney. They then find your article, read it, and become interested in learning what other articles you have. You’ve built trust.
They then happen to see that you offer tours as well – tours that sound exciting and fun for them. So they talk to their travel partners and decide that your tour sounds like a great time. They then become customers, and they didn’t even find you because they were looking for tours. They found you because they were looking for something related to tourism, and then they found you.
Travel branding and marketing online can be very successful, and with the essentially unlimited number of posts you can create to establish yourself online for any number of different keywords, the right travel content can have a profound impact on your revenue.