Yes. But we’ll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place: Poor quality writing was punished for being poor quality. Stolen writing was punished for being stolen. Spun […]
Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get
10 Crucial WordPress Plugins for Business Owners Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that
Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of
There are several different types of content. Keyword articles, for example, are articles that are primarily used in article marketing and placed in directories to boost your immediate and long term SEO. Content articles are generally added to your website. Blog posts are blog posts, etc. Each and every type of content is designed to
Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method
We chose this career because it was something we genuinely enjoyed, and we’re always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit. There are so many ways that writing can be used to improve your “marketing.” We’re placing
Create a Friendly Environment with Apartment Newsletters Read More »
Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He
Pinterest Marketing: Can You Cash in On This Trend? Read More »
Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim
The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That’s why companies invest thousands of dollars
After the Holidays, It’s Finally Time to Prepare for the Holidays Read More »
The best way to market your website is to use keyword articles. Keyword articles are articles with a primary keyword at a density of between 1% and 4% that are posted in article directories. These articles are designed to: Build Incoming Links – Each article, when posted, links to your website and potentially improves your
Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today’s SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social
In the spirit of Monty Python, we’re going to give you the Great Leap Studios version of how to rocket up the SEO ranks and be the number one search result in Google for every keyword that you target and some you never even imagined. Here is how to do it. Step 1: Start a
One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based
To Keyword or Not to Keyword, That is the Question Read More »
I don’t do this very often but the unseasonably warm weather has me in a good mood of late, so for the next 2 weeks, any orders from new, recurring or returning clients for new content will receive a 20% discount. This applies to prepaid orders and content packages only, meaning: Minimum of 10 pages
As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a
Article marketing is a key component in SEO. By creating articles and posting them both on article directories and websites that allow guest posting, we’re able to provide your business with some immediate hits while the within-website SEO efforts begin to take effect. But the Google search algorithm is not a known science. In the
Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don’t know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx of new homeowners only
One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue.
Can a Coffee Shop Benefit From Internet Marketing? Read More »
Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog
Comprehensive Guide to How to Start a Blog on Your Website Read More »
eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can
Are You Ready to Invest in Product Descriptions? Read More »
Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up
Those that have been with Great Leap from the beginning know that we started our company on Elance – arguably the world’s best place to post projects and find providers that can give you the results you need. While numerous clients found us through Google or word of mouth, Elance was where we made our
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers
A good website is a must for any small business. It doesn’t matter if you sell mittens or mutual fund shares; you need a website through which your customers and leads can find and learn more about you. But, a mistake I’m seeing more and more often is that small businesses are treating their websites
For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that
One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can
Roaming the Web for Free Online Advertising Tools Read More »
Back in the early days of Internet when the entire process was nothing but a series of tubes and nerd forums, websites were designed with basic, terrible technology. But over time the technology advanced, leading to websites filled with flash and fancy graphics and other nifty programming contraptions that made them all pretty and wonderful
There’s an old saying when it comes to attracting visitors to your website: “Silly rabbit, Trix are for kids.” I’ve never really been certain what it means or how it has anything to do with building a business, but I’m reasonably sure that the saying has something to do with Google Image Search. For those
How to Successfully Google Image Search Your Way to More Visitors Read More »
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
On the Internet, almost everyone goes for the easy joke. Someone pulls a “that’s what she said” or writes an article based entirely on popular memes and people laugh with their usual “lol” which isn’t real laughter anyway, but an attempt to show they appreciate their friend telling a joke that they likely didn’t find
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my
Generating Quick and Easy Traffic with Press Releases Read More »
One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with
How to Write an SEO Article with Grammatically Incorrect Keywords Read More »
This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any
