Content marketing is quickly becoming the most widely recognized key to online marketing success. Soon, nearly every company that wants to create a viable web presence is going to be investing in content writing in order to enhance their company’s page rank. Once that happens, the question becomes: how can you make sure that your […]
How to Make Your Content Better Than Your Competitors Read More »
Hello loyal readers mom – Great Leap Studios is going through a bit of a re-brand. In the past, we focused on holistic SEO strategies, with an eye towards content marketing. We now realize that content marketing and SEO are one in the same, and we prefer to teach companies the value of content, rather
Great Leap Studios is Now Offering a Free Content Promotion Read More »
It’s a tough economy – an economy where every extra dollar helps grow your business, and where leaving any money on the table can hurt your long term success. You’re business that presumably offers a product or service, and every dollar you make through your website helps make sure that your business stays successful. So
Amazon is essentially destroying other eCommerce companies, showing up first in almost every search for every type of product. In a way, they’re becoming a monopoly – one that is becoming such a force that some experts believe Google itself may struggle as a result of Amazon’s tremendous power, simply because Google makes money on
As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend
While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in
The term “viral” is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, “going viral” means one of two things: The article gains rapid popularity in a short amount of time. The article gets a
The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results,
Could Google Be Hurting Websites With Search Engine Answers? Read More »
Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. “Density,” in
Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO. People like buzzwords, so for the
Content Marketing vs. SEO – Is There a Difference? Read More »
Does your business have a YouTube account? Do you use it? If not, you’re missing out on a tremendously powerful marketing tool that can drive huge volumes of traffic to your website, build your brand and ultimately increase online sales. Here are three ridiculously simple strategies to use video for your business to grow your
Grow Your Business with Three Ridiculously Simple Video Strategies Read More »
Yes. But we’ll elaborate. Google Panda is a widely misunderstood yet surprisingly easy to understand algorithm change. Rather than get into complexities, the best way to understand Google Panda is by what occurred when the change took place: Poor quality writing was punished for being poor quality. Stolen writing was punished for being stolen. Spun
Creating a website from scratch can be difficult. Thankfully there’s WordPress, a free, open source software platform loaded with easy to understand, upgradeable parts. With WordPress, you can add nearly any tool, code, or function you want to your website provided you have installed the right plugins. Installing WordPress is the easiest way to get
10 Crucial WordPress Plugins for Business Owners Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that
Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of
There are several different types of content. Keyword articles, for example, are articles that are primarily used in article marketing and placed in directories to boost your immediate and long term SEO. Content articles are generally added to your website. Blog posts are blog posts, etc. Each and every type of content is designed to
Magazines and newspapers are dying, and Adblock has made it possible to avoid pesky click through ads. If you want to reach an audience, traditional advertising methods no longer work. Your best way to advertise is to create a website and utilize search engine marketing. But it’s not the only way to advertise. Another method
We chose this career because it was something we genuinely enjoyed, and we’re always looking for new projects that involve some type of creative and/or interesting writing. Also we make money that way. But consider that a secondary benefit. There are so many ways that writing can be used to improve your “marketing.” We’re placing
Create a Friendly Environment with Apartment Newsletters Read More »
Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He
Pinterest Marketing: Can You Cash in On This Trend? Read More »
Over the past several years there has been a legal crackdown on the way testimonials are used and collected. Some companies wrote testimonials themselves and assigned a fake name in order to sway buyers, while others wrote up comprehensive testimonials using sales language and tried their best to convince one of their buyers to claim
The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That’s why companies invest thousands of dollars
After the Holidays, It’s Finally Time to Prepare for the Holidays Read More »
The best way to market your website is to use keyword articles. Keyword articles are articles with a primary keyword at a density of between 1% and 4% that are posted in article directories. These articles are designed to: Build Incoming Links – Each article, when posted, links to your website and potentially improves your
Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today’s SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social
In the spirit of Monty Python, we’re going to give you the Great Leap Studios version of how to rocket up the SEO ranks and be the number one search result in Google for every keyword that you target and some you never even imagined. Here is how to do it. Step 1: Start a
One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based
To Keyword or Not to Keyword, That is the Question Read More »
I don’t do this very often but the unseasonably warm weather has me in a good mood of late, so for the next 2 weeks, any orders from new, recurring or returning clients for new content will receive a 20% discount. This applies to prepaid orders and content packages only, meaning: Minimum of 10 pages
As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a
Article marketing is a key component in SEO. By creating articles and posting them both on article directories and websites that allow guest posting, we’re able to provide your business with some immediate hits while the within-website SEO efforts begin to take effect. But the Google search algorithm is not a known science. In the
Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don’t know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx of new homeowners only
One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue.
Can a Coffee Shop Benefit From Internet Marketing? Read More »
Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog
Comprehensive Guide to How to Start a Blog on Your Website Read More »
eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can
Are You Ready to Invest in Product Descriptions? Read More »
Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up
Those that have been with Great Leap from the beginning know that we started our company on Elance – arguably the world’s best place to post projects and find providers that can give you the results you need. While numerous clients found us through Google or word of mouth, Elance was where we made our
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers
