((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Previously we looked at pseudoscience in content marketing as one of the weaknesses of content. Another weakness to content is that there are no guarantees when […]
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) It should be clear by now that investing in content is easily the best method of developing your website and your business. No other marketing method
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Content is an investment. It requires you to hire an SEO company with skilled copywriters to complete a great deal of content that you can use
Why is Investing in Content Better than Other Forms of Marketing? Read More »
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here) Keyword Articles Keyword articles, also known as SEO articles, are a type of content that uses strategically placed keywords and key phrases (usually focused on one
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here). There are several different types of content, and each type has value. Below you will find a breakdown of several different types of content that
Today marks the first in a series of posts about the value of web content. It was taken directly from an eBook I wrote about the value of content for the modern day business. Over the next few weeks, we’ll roll out the entirety of the eBook to help serve as a guide for customers
Why Web Content is Your Best Investment as a Business – Introduction Read More »
Recently both myself and my company moved to Folsom – a city in California that is massively underrated. I am no slouch to travel or moving around, and this is by far my favorite area. It is not even a competition. I have already been in contact with several companies in Folsom for SEO/Content Writing
El Dorado Hills SEO: Creating a Name in El Dorado Hills Read More »
For a small business and/or restaurant, there is no better or worse way to get customers than Yelp. Yelp dominates search engines. The star system it uses shows up directly next to your website in search results. It is, by far, one of the most important websites on the internet to make or break your
Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it is they do to help your business
Google has long been “the name” in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google’s claim to fame is an algorithm that does a fantastic job removing spam and providing users with “answers”
Great Leap Studios is proud to be one of the leading providers of content writing with a return client rate of over 75%. Recently, we’ve been contacted by a few web design companies that have clients that requested content writing, and we realized that perhaps there are more web designers that are trying to grow
Great Leap Studios is Now Partnering with Web Designers Read More »
Comment backlinking is the process of visiting blogs and websites with comment sections and creating a comment with a link (almost exclusively on the comment username) that points back to your site. It’s an old school, “gray hat” SEO technique that Google’s search engine algorithms are iffy about. Matt Cutts himself said that a quality
Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees that
3 Fields That Need a Blog (But Usually Do Not Have One) Read More »
At Great Leap Studios, our goal is to be your complete, one stop source for SEO, online marketing, content writing, etc. So we’re proud to offer a new addition to our services: $99 Social Media Marketing. You can see the details of this service here, but to summarize: We’ll create a list of 20 to
Ed Note: Chris Zoukis is a friend, client, and fascinating individual that – after overcoming many obstacles – now runs a non-profit company dedicated to promoting prison education. You can find him published on dozens of websites, or view information on his causes at www.prisoneducation.com, www.prisonlawblog.com, or www.christopherzoukis.com. I asked him if he would like to
5 Tips to Effective Online Marketing for Nonprofits (Guest Post by Christopher Zoukis) Read More »
“Are “weird tricks” what drive click through rates for web ads?” a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as
“Doctors Hate This” and Other Misleading Click Through Rate Statistics Read More »
What if I told you that the SEO box on your WordPress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies
Some gnomes stole our website and turned it into a lair of evil, so we’re working on fixing everything before posting new things on the blog in the event we need to go revert the website back to before the gnomes took over. Don’t forget about us here at GLS in the meantime!
Local businesses can potentially benefit even more than larger businesses from smaller content investments. There tends to be significantly less competition, the keywords are often stronger, and in many cases your competitors do not even have a website available. That is often the case with Day Cares. Daycare is a business like any other, but
Examples of Day Care Content and Blog Post Ideas Read More »
Great Leap Studios has always operated primarily online. Even though we were headquarted in New York, we have a writer in Seattle, a writer in California, and clients all over the world. But times are changing, and our headquarters is moving to the capital of California – Sacramento. While nothing about Great Leap Studios will
Sacramento Content Marketing | Sacramento SEO | Great Leap Studios Read More »
Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is “value proposition.” A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way you present your
The lawn care industry is larger than it often seems. There are those that maintain lawns, those that design lawns, those that provide services that help lawns thrive, and so much more. Lawn care and landscaping businesses can be as small as a guy with a truck or as large as some of the most
Examples of Lawn Care Content and Blog Post Ideas Read More »
Data security has become far more important than it was in past decades. From paper shredding to hard drive destruction to erasing data from the Internet, there is a need now for companies to specialize in these services in order to keep your information safe, and away from criminal behavior. It’s easier now than it
Examples of Data Security Content and Blog Post Ideas Read More »
Sunday is the Super Bowl, and if you have followed the GLS Twitter account, you’ve probably seen that I am excited. I grew up in Seattle, the Seahawks are my team, and win or lose I am going to love this game. Historic offense versus historic defense. It’s going to be an incredible match up.
Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending
Long Term Thinking: Companies that Invest Now Have Massive ROI Read More »
I spent the weekend in Seattle, and it was incredible. I was lucky enough to get tickets to to the Seahawk/Saints playoff game, and by the end of the night I was drained, lost my voice, and satisfied after a rocky but fulfilling home win. The next morning it was time to watch the 49er/Panther’s
Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?” Read More »
Ed. Note: Not long ago I happened upon a few amazing posts by Ron Stauffer, an Internet Marketer with a knack for research. Even though I do not normally use guest posts on our website, his writing showed an outstanding understanding of the field, so I reached out to him on Twitter and asked him
Website Visitor Behavior: Mobile vs. Desktop – By Ron Stauffer Read More »
To succeed as a business, you need to not only provide a better product or service – you need to make sure that you’re marketing better than your competitors. Online, that means developing a website with a lot of content to help you rank well in search engines for as many keywords as possible. But
Examples of Tanning Salon Content and Blog Post Ideas Read More »
Content turnaround is usually pretty quick. Rarely do we have a project that takes more than a few weeks to complete, and most of our clients know they can contact us to get the content they need right away. But 2014 is coming up, and that means new budgets, new content, and new needs. That’s
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from,
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the
Small Business Marketing – The Thought Process of Your Customers Read More »
Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants
Complementing Your Content Marketing with Adwords and Social Media Read More »
The housing market is finally improving, and as it improves, so too does the need for quality real estate experts that can buy, sell, or rent homes while offering excellent customer service. That could be you. But for you to sell your real estate services, you need to make sure that people can find you,
Examples of Real Estate Content and Blog Post Ideas Read More »
We’re facing an increasingly negative world. It’s one where it’s easier to say something mean than it is to say something nice, and few people donate even a moment of their time to make someone else’s time better. This past week, in honor of someone’s 30th birthday, we decided to do 30 good deeds in
Hello – You Have a Beautiful Life (and other good deeds) Read More »
Small businesses with limited competition are some of the prime beneficiaries of content marketing and online marketing. Rarely do local businesses think about online marketing, instead preferring to depend on nothing more than a storefront sign. But with the right website content, any local business can instantly compete and gain a loyal following from those
Examples of Nail Salon Content and Blog Post Ideas Read More »
Every company has a limited advertising budget, which is why it’s important that your branding dollars are spent only on the marketing methods that will bring you the best ROI. The vast majority of modern day companies still use fairly old and less effective branding methods. The following is a quick comparison chart to demonstrate
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique
