The lawn care industry is larger than it often seems. There are those that maintain lawns, those that design lawns, those that provide services that help lawns thrive, and so much more. Lawn care and landscaping businesses can be as small as a guy with a truck or as large as some of the most successful technology companies, and all of them are competing to get noticed.
No matter the size of the company, only a few actually engage in lawn care SEO and marketing, which means that if you own a business that works in lawn care you have the potential to steal thousands of online customers away from your competitors. But to do that, you need to have a lot of useful, informative lawn care content, in order to establish yourself as an expert and show up for a variety of search terms.
Brainstorming Lawn Care Content Ideas
I spoke with Eric Applebaum, marketer for Green Lawn, one of the largest lawn care companies in Pennsylvania, and asked him how he created lawn care content for his blog and website:
“For our company it comes down to a couple of components.
What we are hearing on the phones from our customers and in the field with our technicians is a huge component. If a technician sees and turf disease on a property and then treats for that same disease two stops later we have a clear understanding that his route (geographical location) is currently being infested with a common disease. Subsequently, we can then go and communicate this to our customer base and prospective customers. Based on years of experience, we obviously know what to look out for, how to communicate that to our staff and of course, how to develop blog post for our new and returning web visitors.
It’s all about communication in our industry. We need to be held 100% responsible when determining when and how we decide to communicate to our customers and community. Blog posts are one way to communicate on a weekly basis. From turf disease, to company awards and new services. By blog posting, we can subsequently share via our social media accounts and ultimately keep everyone connected with what’s going on.”
The Green Lawn website could easily be a model website for other organizations, as their company has become one of the leading resources for lawn care in the East Coast. If you want to compete in today’s online marketplace, content and a clear marketing plan is the best way to start.
Examples of Lawn Care Blog Posts and Content
Of course, for those without writing experience, it may be difficult to come up with potential topics for your website – especially in a niche like lawn care. But the reality is that there are potentially thousands upon thousands of topics that make excellent posts for your website and blog. Examples of these topics include:
- Lawn care maintenance and tips.
- Fertilizing information for different times of year.
- Different types of grass, along with specific fertilization and maintenance information.
- Lawn disease information and treatment/prevention ideas.
- Tips to remove lawn pests.
- Mower choices and sprinkler system choices.
- Types of lawns and choosing lawns.
- Soil maintenance tips, like aeration and seeding.
- Specific location based lawn care information.
- Customer stories.
- Information on pH balancing, liming, etc.
- News and information on current lawn issues and more.
Note that every single one of these bullet points could represent potentially dozens of different topics, and with the above list, your company could develop thousands of articles that you could use on your website for years.
Lawn care SEO writing really is something that your company should be investing in, and something that will help your business draw in more customers in the short and long term. You simply need to be willing to take the time, or find a skilled writer to handle the content for you. Contact Great Leap Studios today to learn more.