Why is Investing in Content Better than Other Forms of Marketing?

((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)

Content is an investment. It requires you to hire an SEO company with skilled copywriters to complete a great deal of content that you can use to market your website. One or two articles aren’t enough. You must be willing to invest in content packages that will bring you the results you’re looking for. But that investment is considerably better than investing in other forms of marketing, and it’s not even close:

  • Social Media – Social media is the most recent buzzword in the online marketing world, but its usefulness is highly overrated. With millions of businesses trying to win customers over with their boring Tweets and even less exciting “status updates,” the cost of running a successful social media campaign is far greater than the cost of investing in quality content, with generally the same results. Social media has a variety of uses, but compared to content marketing it falls short.
  • Pay Per Click – Pay per click marketing is another example of a marketing method with greater risk than reward. Each click costs you money, and while highly targeted clicks may be valuable (because they presumably reach the correct audience for your landing pages), you can reach the same audience with a highly targeted keyword article, and you avoid issues with poor keyword choice (which may lead to incorrectly targeted clicks and wasted money).
  • Newspaper Advertisements – These often cost more money and are time sensitive. Also, no one reads newspapers anymore. Although buying an advertisement does help keep newspapers alive, so maybe you should do this anyway and just note that it’s probably a waste of money.

There are countless ways to market your website, and most of them cost more money, are time sensitive, and rarely provide you with the potential for any long term benefits. It’s possible for one keyword article to net you thousands and thousands of hits over the course of many years. No other marketing medium can provide that potential.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios (https://GreatLeapStudios.com) and High Volt Digital (https://HighVoltDigital.com).
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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