((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here))
We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become a simple investment that will catapult your company in search engines. To put this into even greater perspective, many smaller B2B companies employ a sales staff of anywhere from 5 to 10 agents. If we estimate a low salary of approximately $50,000 after commissions, those companies invest anywhere from $250,000 to $500,000 in sales staff alone, at a time when the economy is struggling and businesses have become less willing to invest in new products and services.
But what if you hired just one fewer sales staff member (while still employing the other 4 to 9 agents), take that same $50,000, and invest it in content?
You will be able to create more content than even some Fortune 500 companies.
At Great Leap Studios, a $50,000 investment will net you approximately 1000 pages of content – enough to last you three or four years and give you a considerable return on investment. Your sales staff will be fielding calls left and right for the next half decade or more, all for the cost of only one employee’s salary for only a single year.
And you don’t need to invest in 1500 pages of content. You can see results with as little as 20 to 100 pages of content. Most companies only invest in roughly 10 to 20 pages per week depending on budget and still see a substantial increase in hits within as little as six months.
Most businesses are already investing hundreds of thousands of dollars in other methods of marketing and sales, and for less than the cost of a single employee they can significantly boost their online presence for years to come.