To succeed as a business, you need to not only provide a better product or service – you need to make sure that you’re marketing better than your competitors. Online, that means developing a website with a lot of content to help you rank well in search engines for as many keywords as possible.
But many industries – like the tanning industry – do not even invest in a website, let alone enough content to help them rank ahead of other tanning salons and related websites. Part of that is because many tanning salons do not know what to write about. There is this belief that something like tanning must be limited in topics, but the truth is that there are literally hundreds of potential tanning salon content topics, as long as you think a little bit outside of the box.
Ideas for Tanning Content
Keep in mind that each item on the following list could represent dozens of posts itself, which means that the entirety of this list would be enough to last you several years posting once or twice a week:
- Skin health tips.
- Skin product reviews.
- Specific tanning bed types.
- Specific tanning bed pressures.
- Different types of tanning.
- Information on how long tans last.
- Data and advice for safety.
- Information on maintaining tans.
- How to make decisions on tans, including timing.
- Customer reviews, stories, testimonials, and more.
As you can see, something like “skin health” may not be related directly to tanning, but it’s indirectly related, and so it’s relevant to your readers – and skin health has potentially hundreds of topics alone as long as you use a little bit of imagination.
Tanning salons that are willing to invest in a little bit of content, or take the time to blog themselves, will find that they are far more likely to get hits and generate business, and since there are potentially thousands of topics available, there is little excuse not to try to help your website rank on the front page of Google.