Right around December, companies start to get to the end of their budgets. They have X amount of money left over, and they’re looking for quick and easy ways to get rid of it. Most businesses aren’t out looking for huge, new investments. Rather, they’re simply looking for something they can spend the last of […]
Companies that invest in content will eventually see a great deal of success, and many of the pages they’ve added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about your company.
Text Based In-Site Advertising – Putting Your Content to Use Read More »
You’ve decided you’re ready for content marketing, and you’ve found a content writer (cough – Great Leap Studios – cough) that you know will do a great job. Now it’s your turn to tell the writers what you’re looking for, so that you’re satisfied with the content. Great writers can make do with little instruction,
It’s not all the time that we tell other people how to make content without our help. We know that our writing will get you results, because we’ve been providing high output, high quality writing for a combined 10 years between us, and the amount you save in time is well worth the cost of
How to Easily Run a Blog – An Example Using Antique Stores Read More »
Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that
Leveraging Strength – Content Marketing for High Pagerank Websites and Companies Read More »
Content marketing is quickly becoming the most widely recognized key to online marketing success. Soon, nearly every company that wants to create a viable web presence is going to be investing in content writing in order to enhance their company’s page rank. Once that happens, the question becomes: how can you make sure that your
How to Make Your Content Better Than Your Competitors Read More »
Hello loyal readers mom – Great Leap Studios is going through a bit of a re-brand. In the past, we focused on holistic SEO strategies, with an eye towards content marketing. We now realize that content marketing and SEO are one in the same, and we prefer to teach companies the value of content, rather
Great Leap Studios is Now Offering a Free Content Promotion Read More »
It’s a tough economy – an economy where every extra dollar helps grow your business, and where leaving any money on the table can hurt your long term success. You’re business that presumably offers a product or service, and every dollar you make through your website helps make sure that your business stays successful. So
Amazon is essentially destroying other eCommerce companies, showing up first in almost every search for every type of product. In a way, they’re becoming a monopoly – one that is becoming such a force that some experts believe Google itself may struggle as a result of Amazon’s tremendous power, simply because Google makes money on
As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend
While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in
The term “viral” is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, “going viral” means one of two things: The article gains rapid popularity in a short amount of time. The article gets a
The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results,
Could Google Be Hurting Websites With Search Engine Answers? Read More »
Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. “Density,” in
Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO. People like buzzwords, so for the
Content Marketing vs. SEO – Is There a Difference? Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that
Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of
As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of
Recently I spent some time in Merced, California; a city with a population of 80,000 that most Californians don’t know exists. Merced was at the heart of the housing bubble. A new UC opened up while home prices were inflated, and dozens of developers created brand new mansions expecting an influx of new homeowners only
Blogs are the easiest way to market your website. Every time you post, you create unique content showing Google that your business has content that is interesting to others. At the same time you integrate more and more long tail keywords into your website, increasing your exposure and boosting your SERPs. But starting a blog
Comprehensive Guide to How to Start a Blog on Your Website Read More »
eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can
Are You Ready to Invest in Product Descriptions? Read More »
Those that have been with Great Leap from the beginning know that we started our company on Elance – arguably the world’s best place to post projects and find providers that can give you the results you need. While numerous clients found us through Google or word of mouth, Elance was where we made our
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers
One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can
Roaming the Web for Free Online Advertising Tools Read More »
On the Internet, almost everyone goes for the easy joke. Someone pulls a “that’s what she said” or writes an article based entirely on popular memes and people laugh with their usual “lol” which isn’t real laughter anyway, but an attempt to show they appreciate their friend telling a joke that they likely didn’t find
