Local businesses can potentially benefit even more than larger businesses from smaller content investments. There tends to be significantly less competition, the keywords are often stronger, and in many cases your competitors do not even have a website available.
That is often the case with Day Cares. Daycare is a business like any other, but few day care companies engage in any sort of daycare marketing, and those that do rarely invest much into day care SEO and content. Yet thousands of people search online for their day care services. For a company that is looking to grow, the internet becomes an immensely valuable investment.
Daycare Content and Benefits
Creating a website that is devoted to your daycare business is a simple and effective way to essentially guarantee competitiveness in today’s increasingly online world. All it takes is a website and a little bit of marketing, and you can easily target locations, services, and more all for your local area.
But you’ll also want to keep adding daycare SEO content in order to remain competitive and dominate search engines, and for many daycare owners, the idea that there is enough content to keep a blog or website going is a difficult one. But the truth is that blogging for daycare websites is much easier than it seems.
Daycare Content Ideas
The following represent several topics that make great content ideas, and can help you create a site that is full of information and attracts parents. Each one of these represents potentially dozens of ideas, giving you hundreds if not thousands of potential topics. Day care content ideas include:
- Parenting tips
- Baby behavior tips
- Babysitting and child care tips
- Humorous stories or video of children
- Parenting news, including recalls
- Child product and toy reviews
- Coping with daycare as a parent
- Information on childhood nutrition, sleep, etc
- Day care/child care strategies
As you can see, each topic has potentially thousands of ideas, especially as you get into the specifics. There is no limit to the number of parenting tips you can come up with, and that represents only one of the multiple items on the above list. Indeed, day care marketing with a day care blog or informational article list may actually be easier than almost any other industry, because if it pertains to children, their parents, or day cares in general, it’s relevant to the website.
The hardest part of creating a blog is upkeep, which is why we at Great Leap Studios create so many articles for small businesses, like child care companies, so that you don’t have to. But if you’re willing to put in the work, all you need are content ideas, and there are clearly countless day care content ideas out there for those that need them.