Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select number of customers. Whether you run an […]
Examples of Automotive Content and Blog Post Ideas Read More »
Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their questions. One of the types of
While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was “affiliate marketing.” People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic ticket. One of the biggest “niches” was dating
It’s October. We’re about six months away from tax season. It’s a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn’t ever a true break for accountants, October is as good a time as any to relax when it comes to
Examples of Accounting Content and Blog Post Ideas Read More »
SEO and Digital Marketing for Antique Stores with Great Leap Studios It’s not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don’t use the internet. But the
The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, “pet hotels,” pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in the pet industry
Online marketing changes constantly. In fact, the only constant since the advent of Google has been the need for quality website content. But because online marketing changes, so too do the options for businesses looking to market online. Ideally, you want to invest in content, and make sure that you’ve developed a large website with
Google Hummingbird may not have received much press outside of the marketing world, but it’s believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It’s a change designed specifically to assist websites that offer real, valuable content. We’re pleased to share that
What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to
It’s time for a little bit of self-promotion. You may know us at Great Leap Studios as writers. But Anthony and I are more than writers. We’re also writers! With that in mind, we have a few eBooks available for those that want to learn a little more about us, about our writing, and about
How to Become (and Stay) a Vegetarian – And Other Work Read More »
It is very important to have a website these days, even if you invest no marketing. Potential clients use websites to verify your business and credentials, almost like an online business card, and thanks to various search engine updates, it’s now even easier to compete in your local area without any substantial marketing. So you
Start a Company Website With Great Leap Studios Website Partnerships Read More »
Some of my earliest clients were locksmith companies. Locksmiths clean up with internet marketing. Now that smartphones exist, those that are in need of a locksmith – especially in an emergency – go online on their phone and call the first person they see with an attractive website, because they don’t have time to ask
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Many companies offer services that differ from each other, but are otherwise related in some way. For example, nail salons sometimes offer tanning services, psychologists offer life coaching services, and so on. Sometimes these services have a clear relation and connection, and sometimes they do not. With that in mind, there are times when it
About 5 months ago, I created a research post on pest control marketing, specifically looking at what it takes to complete in online marketing and branding for pest control. I chose the Staten Island area, because it’s a fairly large area without a large online branding presence. Five months seems to be a decent time
An Update on Staten Island Pest Control Marketing Read More »
Once you’ve developed a strong social media following, your next step is engagement. There are three ways that people can engage your social media account: They can “like” or “favorite” something. They can comment on a post or respond to you. They can share your post or retweet you for their own followers. That latter
If you’ve followed the Great Leap Studios blog for awhile, which many of you have, you’ve probably noticed that we’ve increased the frequency of our posts dramatically – from one or two posts per week to 3 posts per day, every day, including weekends. We’re in the middle of our own content marketing experiment –
Google’s algorithm is a secret, and while we know some of the marketing you can do to improve your search engine rank, not every factor is well understood. For example, we think we know that Google tends to value its own products and use them in rankings – for example, there is some evidence that
Can Google Adwords Affect SEO and Search Engine Placement? Read More »
We talk a lot about content marketing and online branding on this website, and we provide content marketing services to dozens of industries. But there is perhaps no industry better suited for online marketing than the tourism and travel industry. It’s amazing how many advantages tourism companies have for online marketing: Potential customers need to
Examples of Tourism and Travel Content and Blog Post Ideas Read More »
Search engines find and rank your website through your content. Your content tells them how valuable you are as an answer to potential search engine queries, what your website is about, whether you’re engaging to your visitors and more. That’s why it’s important to think about what you add to your site and make sure
Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they’re able to compete in what has become an intensely competitive environment. Perhaps the most fascinating thing about
New York Branding: How Different Are the Boroughs? Read More »
Life coaching is a growing industry, and in the past we’ve worked with close a dozen life coaches developing life coach content. Life coaches are often dependent on the internet to attract clients, because the best way to make sure that you are seen as an expert is to create motivational, inspirational, interesting, and informative
Examples of Life Coach Content and Blog Post Ideas Read More »
Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they
The Death of SEO: Introduction to Content Writing in a Post Search Engine World Read More »
If you’ve ever listened to the Great Leap Studios podcast you know that we talk about pest control branding and marketing a lot, using it as our primary example of the value of content marketing services. The reason is that so few pest control companies use online marketing tactics, but those that do are almost
Examples of Pest Control Content and Blog Post Ideas Read More »
This past week I have been privileged to spend a week in Puerto Vallarta, Mexico. It has been an incredible experience. During my travels, I met someone that helped invent the internet (literally, in like the 1960s), a fire chief from New York during 9/11, and several other nice people while touring what is a
Offline QA: Puerto Vallarta Tourism and Online Marketing Read More »
Welcome to the second article in a series on content and blog post ideas for individual industries. Today we want to go over some topics for a growing industry – the Yoga industry. Yoga is growing in popularity, but yoga studios are popping up more often as well, which means that to profit you need
One of the most challenging issues for those that are interested in adding content to their website is coming up with ideas. We at Great Leap Studios have years of experience writing hundreds of articles for various clients, but even with all that experience, we know how challenging it can be sometimes to come up
Examples of Carpet Cleaning Content and Blog Post Ideas Read More »
Peanut butter and jelly. Shawn Spencer and Burton Guster. The Seattle Mariners and massive disappointment. There are some duos that make perfect sense – pairs that work extremely well together. In the online marketing world, there is one pair of tactics that also seems like a perfectly complementary duo – ad retargeting and content marketing.
Ad Retargeting and Content Writing – The Perfect Dual Strategy Read More »
Recently I was listening to a radio station on my way to San Francisco that advertised a small business branding workshop in Modesto. It was a bit surprising, because the radio station was kHOP, which is a pop music station that I wouldn’t normally associate with small businesses. Still, anyone can start a business these
At Great Leap Studios, we often research keywords for our clients, and we tend to know how to find and develop content plans based on those keywords. In general, we’ve been very successful – most of the content we write works exactly as planned, and the keywords we target tend to be profitable. But every
Case Study Story: Keywords You May Not Have Considered Read More »
Becoming a successful content writer is not easy. As tempting as it is as a career (flexible schedule, good pay, fun work), it also requires a level of personal motivation and effort that most people cannot handle without someone looking over their shoulder. That’s why as soon as you start content writing, you should give
Content Writer Tip: The Short, Imaginary Deadline Read More »
Our industry is one that seems easy on the surface but is much harder in practice. Many, many people want to become content writers because of the freedom, fun, and simplicity of writing. The vast majority fail miserably, with many quitting within the first month. It’s not that writing is necessarily difficult – although it
Brand development is an important part of every company. Studies have shown that consumers are far more likely to work purchase products and services from those that are known and familiar, so the more exposure you can get for your company/brand, the more likely these individuals will use your product or service. It’s the reason
Brand Development Tips: Content Marketing and SEO Read More »
Web designers, developers, marketing teams, and more all offer important services for their clients. It’s their goal to help their clients gain visibility, using the various skills they offer to assist their clients. Each of these types of companies offers an undoubtedly valuable service. But the more they can offer these clients, the more their
Creating Writing Partnerships for Upsell and Added Service Read More »
Recently I had a bad experience with Comcast, one of the leading television and phone service providers. It started when a technician hung up on me on purpose when my call was taking a while (terrible acting – actually yelled “Oh shoot, I dropped the…” and then hung up), and continued when I was sent
The Titanic of Incompetence: Comcast Support and Why Customer Service Matters Read More »
I have a dog. He is amazing. His intelligence, personality, and temperament are exactly what someone wants in a dog, to the point where at least 3 others that have spent time with him have decided to get dogs of their own. He’s also one of my best coworkers, and while there are a lot
There are a lot of companies these days that still don’t have a website. You need one. While so much of the focus on the benefit of websites is the free marketing from showing up in search engines, the truth is that you need a website simply because without one, people can’t search for your
Website hits are not the only part of improving a business. In fact, those hits become much less important if your website is not converting, and while there are some companies that do anything they can to get hits, the reality is that success is based on quality of hits and conversions, not any overall
3 Completely Acceptable SEO Tricks That Work – Sort Of Read More »
Most companies understand the value of a website. These days anywhere from 50 to 80% of your potential customers will look for companies just like yours online, and if you’re not the first companies they find, they’re not going to choose your business. If you don’t have a website, you’re missing out on a lot
Content Never Sleeps: Running a Business When You’re Done With Work Read More »
Google Places is a new-ish feature of the Google search engine that affects search engine placement of local businesses. It’s existed in various forms for a while, but within the past year it has essentially taken over front page results, adding about 10 or so listings in the middle of a search page and pushing
About a half a decade ago, all incoming links were important, and the best way to get incoming links was to buy them or comment on articles. You could generate dozens of links in little time, and you didn’t have to do much for it to work. Then everyone was doing it and Google stopped
