Here on our blog, we often talk about how content marketing is an essential tool for your SEO and helping new customers find you on the internet. However, strong content can also be an important tool in customer retention and building loyalty among your existing customer base. With effective content in the right places, it …
SEO does not yield immediate results. Instead, it can take a few weeks, or even months, for SEO practices on your website to show results. Since the age of a website can also be an SEO ranking factor, there are several challenges when it comes to SEO for new websites. There is some waiting necessary …
When someone searches for something on Google, the search engine looks through its index of sites and webpages to determine which will have the best answers to the users’ query. Those sites are returned in the search results. Google creates this index by crawling all of the pages available on the internet. The Google crawler …
How to Make Google More Likely to Index Pages on Your Website Read More »
Great Leap Studios was contacted by a non-profit organization that had a problem. They had been trying to get a new website since 2020. After a year, they had design of the website drafted, but the company they were working with still had not turned the design into a working, functional website. Everything was taking …
Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their questions. Adding long-form content to your …
Strategies for Creating Long-Form Content for Your Website Read More »
We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter posts and …
Search engine optimization, or SEO, is divided into two categories – on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical knowledge and is relatively easy to …
3 Ways to Improve On-page SEO for Your Small Business Website Read More »
When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean that first information you provided is likely out …
How to Keep Your Local Business Website Up to Date with a Content Audit Read More »
In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses customize what shows in their listing on a …
What Is FAQ Schema Markup and Why You Should Be Using It Read More »
As a small business owner, you probably hear all the time that you have to market your business online. But when do you have the time to do that? You already have a dozen different responsibilities each day. Learning the ins and outs of digital marketing and spending the time to do it effectively may …
