At Great Leap Studios, home services represents a large percentage of our client base. These include industries like pest control, lawn care, home construction, electricians, plumbers, and more. Many of these industries, particularly:
- Plumbers
- Locksmiths
- Restoration Companies
And several others, all offer emergency, 24 hour a day services to handle issues like flooding, home lockouts, car lockouts, etc. Advertising these emergency services is critical, because in an emergency the person is unlikely to have the patience necessary to browse a long list of potential companies. They are going to be searching for “emergency service in city” and call the first one that looks trustworthy.
Longer content is better than shorter content. It’s better for SEO, it’s better for building trust, and it’s better for creating a site that addresses people’s needs. But when writing service pages for emergency services, it’s also important to remember the user experience, and one of the most common mistakes I see is long content about the emergency service with only a brief call to action near the bottom.
In an emergency, many customers are simply looking for someone they can call right now. They are often panicked and desperate. While long content is good for SEO, it still needs to be content tailored for the user, and the user needs a response now. That is why I often recommend that emergency services focus their content around the call to action. Put a phone number in the first or second paragraph, put it again at the bottom, and consider putting the phone number and contact information somewhere in the middle if the content allows.
You can still write a typical 400 word page, but by writing it around the call to action and putting the phone number in the first paragraph, you’re also ensuring that those that are in a hurry can call you right away and receive the help they need. The long content builds trust, but the visible and frequent mention of the number helps give visitors what they are looking for.