Some of my earliest clients were locksmith companies. Locksmiths clean up with internet marketing. Now that smartphones exist, those that are in need of a locksmith – especially in an emergency – go online on their phone and call the first person they see with an attractive website, because they don’t have time to ask their friends if they’ve used a locksmith in the past.
At the same time, content is especially important. Quality content is how you establish yourself as trustworthy. For some reason, people do not trust locksmiths, and so making sure your website has quality locksmith content is crucial for success because it establishes that trust for the reader.
Ideas for Locksmith Content and Blog Posts
Of course, coming up with good ideas is often easier said than done. That’s why if you’re looking for locksmith blog post ideas or content that you can add to your website, the following are some ideas that can be used on your site. Keep in mind that each one represents multiple posts, not just one, so the following list can represent possibly hundreds of different posts:
- Types of locks.
- Types of keys.
- How locks and keys work.
- Specific locksmith service how-tos.
- Examples of lesser known locksmith services.
- Training involved in locksmithing.
- Garage door repair information.
- Door repair information.
- Specific locations that you service.
If you own a locksmith company, then no doubt you have some idea of how you can expand each of these to its own individual post. The more, the better, because both people and search engines like to see that you have specific topic ideas, not just broad fluff.
By adding this content – or having Great Leap Studios add it for you – you can start to make a real impact into your content marketing efforts and make sure that you show up first when people need a locksmith in your area.