- What if you used content to make your customers feel special?
- What if you used content to answer a specific customer’s question?
- What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)?
People think of content only in terms of marketing. But content can also be used to maintain relationships and provide one on one customer service to your clients that may even help you attract new ones.
Making Your Customers Feel Special
There are all sorts of ways to make your customers via special via your content. For example, you can highlight a customer’s experience or personality, announcing them as a great client/customer and highlighting their value. You can answer their questions in public, you can create content that appeals specifically to them and their needs, and more. Whether it’s an individual client or groups of clients, using your content to address them and their needs or complement them and make sure that you’re keeping a client for life.
Keeping Your Customers Informed
Similarly, you can use your content to keep your customers informed about your product or service. You can write posts that answer questions they’ve asked, or provide them updates as to what’s happening in your business. If you add a new feature to a product, you can use a post to explain exactly how it works so that your customers have no problems, and if your blog has followers you can encourage comments and respond to them to make sure that everyone you work for is satisfied.
Using Content For Your Customers
Content is still content, and while the above examples of customer service content aren’t always going to be great search terms or attract new business, they can provide you with:
- A way to get information to your customers.
- A free “gift” to your clients
- A great PR tool.
You may even have a way to generate social media shares, incoming links, and more with each post. While you shouldn’t tailor all of your content to your current customers, doing so could help you with your customer retention, while providing you with simple content ideas.
