Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their questions. Adding long-form content to your […]
Strategies for Creating Long-Form Content for Your Website Read More »
We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter posts and
When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing
Examples of Landscaping Content and Blog Post Ideas Read More »
Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see.
Examples of Plumbing Content and Blog Post Ideas Read More »
Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in
Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create
Automated Content Writing Software: Is AI Coming to Content? Read More »
As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do
Examples of Mortgage Content and Blog Post Ideas Read More »
As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding
SEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not reaching all the people that you could be. Pillar content writing is the most up-to-date way that Great
Pillar Content Writing from Great Leap Studios – An Introduction Read More »
The Client: Great Leap Studios was contacted by a locksmith company. The company was a franchisee, part of a national locksmith franchise that gave each company their own website, complete with copy and pasted content. The duplicate content did not show up in search, and owner was looking for a partner that could help them
At Great Leap Studios, home services represents a large percentage of our client base. These include industries like pest control, lawn care, home construction, electricians, plumbers, and more. Many of these industries, particularly: Plumbers Locksmiths Restoration Companies And several others, all offer emergency, 24 hour a day services to handle issues like flooding, home lockouts,
Pepper Your Phone Number Around Emergency Services Read More »
2015 is right around the corner, and for many companies that means that now is the time to plan your budget. For the small business that has not yet engaged in content marketing, the following are what you should be budgeting for in order to improve your lead count by 2016: 52 Blog Posts –
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique
In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are
Content is a powerful tool. It attracts people to you website, it engages them on important and interesting topics you are covering, and it generates new leads for your business. And sometimes writing a longer, more in-depth, authority piece of content that will stand out as a beacon for potential readers and a link building
What if you used content to make your customers feel special? What if you used content to answer a specific customer’s question? What if you couldn’t figure out a third bullet point to start this article (ed. note: Sorry.)? People think of content only in terms of marketing. But content can also be used to
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs.
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy Read More »
What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to
Three Things Every Website Visitor NEEDS to See Before Contacting You Read More »
Our industry is one that seems easy on the surface but is much harder in practice. Many, many people want to become content writers because of the freedom, fun, and simplicity of writing. The vast majority fail miserably, with many quitting within the first month. It’s not that writing is necessarily difficult – although it
Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become challenging. You’ll
3 Strategies to Make Repetitive Content Writing Easier Read More »
Quality content writing is important. Quality is what sets you apart from your competition. Quality is what search engines value, what attracts readers, and what sets you apart as an expert. It’s hard to find anyone that can provide quality content writing, which is why when you can find that person you’ll want to stick
Why it is Hard to Find a Reliable Content Writer Read More »
Content writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content
Over the past few weeks the blog has been fairly barren, because we want to make sure regular visitors had a chance to check out our brand new Podcast and read our research report on Pest Control SEO. But now it’s time to move forward, and let those important pieces get buried beneath other, equally
The Content Writer’s Moral Dilemma – Writing About Products You Don’t Believe In Read More »
For better or worse, rewriting content is a part of content writing. While every great copywriter tries to write from scratch using their own knowledge and the research they’ve completed for the project, often you’re asked to write an article that is nearly identical to another article that already exists. You have two options: Do
5 Tips for Rewriting Articles From Other Websites Read More »
Recently we wrote a blog post about the benefits of writing an outline. Ideally, an outline reduces pauses in between article topics so that you can quickly and easily get into a groove and write as much content as possible before your fingers get tired. We want to expand on that today with three additional
It would be a stretch to call myself an organized person. I’m not disorganized, mind you. I’m simply not someone that’s gone out of their way to utilize or develop organizational strategies. When I was freelancing I kept all of my tax data on a basic Excel sheet. I have several resources for one of
How an Outline Can Help You Write Web Content Quickly Read More »
We started our careers as freelance writers at Elance.com. One of the reasons we made such a name for ourselves was because we provided high quality content – something many buyers were looking for but few were able to find. At one point, our team of two was listed number 3 out of over 34,000
Right around December, companies start to get to the end of their budgets. They have X amount of money left over, and they’re looking for quick and easy ways to get rid of it. Most businesses aren’t out looking for huge, new investments. Rather, they’re simply looking for something they can spend the last of
You’ve decided you’re ready for content marketing, and you’ve found a content writer (cough – Great Leap Studios – cough) that you know will do a great job. Now it’s your turn to tell the writers what you’re looking for, so that you’re satisfied with the content. Great writers can make do with little instruction,
Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. “Density,” in
Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of
One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based
To Keyword or Not to Keyword, That is the Question Read More »
As you can see from this earlier post, I am very funny. But it’s also my goal to teach you, dear reader, how to be funny yourself, so that you can write articles in a way that causes many ha has and laugh out louds on your website. We discussed the most important aspects of
eCommerce has long since changed the way that people buy. No longer do you need to walk into a storefront and choose the item you’re looking for. Instead, you can do a quick search, and easily find the product you need – and dozens others just like it. But running a successful eCommerce site can
Are You Ready to Invest in Product Descriptions? Read More »
As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it.
As an SEO company, we often have to write about topics that we’re not that familiar with. While we have written about nearly every topic imaginable in our years of combined experience, every once in a while we’re presented with a topic with which we’re not familiar. If you have a business selling horn warmers
Most businesses have a fairly limited marketing budget. Companies look to improve their ROI, but many also subscribe to the idea that marketing has diminishing returns. If you continue to doll out money to the marketing department, you’ll eventually be spending more than you take in. Marketers, then, are expected to make the most with
On the Internet, almost everyone goes for the easy joke. Someone pulls a “that’s what she said” or writes an article based entirely on popular memes and people laugh with their usual “lol” which isn’t real laughter anyway, but an attempt to show they appreciate their friend telling a joke that they likely didn’t find
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
