Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content.
After the first few, rewriting the content can become challenging. You’ll start to find yourself running out of words and unsure how to start the next article. In some cases, the ability to write the same content over and over again is the sign of a great copywriter, because it shows how creative you can be.
Writing Repeat Content
Here are a few tips and strategies to make writing similar content easier:
Tip 1: Completely Changing the Topic Focus
One strategy is to change the focus of the article completely. For example, a while back I had a project where I had to complete 15 identical articles on pest control in different cities. At first I was focusing on the benefits of a local pest control service. When that got old, I switched to focusing on this company’s outstanding customer service. When that got old, I started telling stories about finding pest control experts.
Every benefit was still included, so the content was still essentially the same. But the focus of the article changed – from all benefits, to customer service benefits, to providing imaginary stories about using those benefits. I also switched from bullet points to paragraphs to subheadings, so that the words I used had to change to account for the change in format.
You can also pick a benefit, and then in each article focus more on that benefit than the other benefits so that even though all of the benefits are included, each one forces you to talk about something new.
Tip 2: Piece by Piece
The hardest part, at least to me, is starting the next article. Once I get started I can usually fly through it, but before I can begin I have to have some idea of what to say, and I don’t usually have that idea.
But one technique that can work – although I don’t use it often – is to write each part of an article in group so that you’re “in the zone” for that part of an article. For example, write 10 introductions, then write 10 second paragraphs, then write 10 third paragraphs, and so on. Often you’ll find that when you just wrote about something it’s easier to figure out how to change the words than it is when you have to start each article from scratch and get into a flow.
Tip 3: Cutting and Pasting Paragraphs
Finally, one idea that I only recently started using that has worked well so far is taking out paragraphs, replacing them, and writing a new article about the paragraph.
This may be a bit confusing so I’ll attempt to clarify. I found it out by accident. I wrote an article, and the second to last paragraph of the article ended up being a great introduction for a new article. So I took it out and replaced it, then started a new article using the cut paragraph as the intro.
I realized that by doing this I already had my starting point. What I started doing was I would randomly take out a paragraph that I had already written from the preceding article and placed it in a new article. Then I replaced that paragraph in the original article by writing a new paragraph. Then I would go to the new article and write around the paragraph that I had pasted.
It’s hard to explain why this was easier, but it was, and it’s a strategy that you might want to consider when writing repetitive content.
Putting These Ideas Into Action
Writing repetitive content is a common part of the content writing world, because there are times when you need to cover nearly identical topics. Maybe the client is starting multiple websites, or maybe they simply need the same ideas on a page with different keywords. Whatever the reason, it can be a challenge for the content writer. Try the above strategies and see if they help make it any easier.