Quality content writing is important. Quality is what sets you apart from your competition. Quality is what search engines value, what attracts readers, and what sets you apart as an expert. It’s hard to find anyone that can provide quality content writing, which is why when you can find that person you’ll want to stick with them as long as you can.
But it’s not only quality that’s the problem. Reliability tends to be severely lacking in the content writing and marketing world. It is extremely difficult to find a writer that actually completes the work. Far too many start out strong, but eventually fade away and fail to provide you with the quantity or long term reliability you were hoping for.
Content writing is an enjoyable activity with a considerable amount of freedom. So why is it so hard to find a quality content writer that actually completes the work?
- Undercharging – Some of the best content writers charge less than they feel they deserve (even if they do not actually deserve more). When the profit doesn’t add up as quickly as they thought, they lose the desire to do it. Their excitement quickly fades away and they become resentful of your work, even though they agreed to work for the price. That is not to say these are always writers that deserve more – only that they didn’t charge what they felt they deserved. It’s like agreeing to be CEO of a company and telling them you are willing to make minimum wage. Sure, you agreed, but you’re still going to be unhappy.
- Quantity Problems – It takes a considerable amount of mental and physical effort to type 20,000 to 40,000 words a week. After a few weeks, most content writers have lost that mental energy necessary to break out that many words. At Great Leap Studios, we’ve been writing for a combined 12 years, and even we occasionally take long vacations to provide the mental break we need to keep going. Most content writers simply cannot handle quantity for a very long period of time.
- Freedom – Content writing is about freedom. Unless you hire in-house writers, you’re not paying by the hour, and that means that the writer can complete the work whenever they want. Unfortunately, human beings do not handle freedom well, and often find that they keep delaying and delaying until they haven’t actually completed anything or have no desire to go back to work.
Every year, thousands upon thousands of people try to take on content writing jobs, and every year thousands upon thousands of those people fail to last more than a month. It truly does take skill and talent beyond simply the ability to write to become a content writer, and even more so to become someone that can consistently provide quality content.
Great Leap Studios is proud to be one of the few content writing and marketing companies that have never had a problem with quality, reliability, or quantity. Contact us today to find out more.
