“Are “weird tricks” what drive click through rates for web ads?” a friend of mine posted on Facebook today. He had presumably clicked on any one of the multitude of links that lie to you about their content or mislead people as to the extent of their value. Everyone has clicked on a link as […]
“Doctors Hate This” and Other Misleading Click Through Rate Statistics Read More »
What if I told you that the SEO box on your WordPress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies
Some gnomes stole our website and turned it into a lair of evil, so we’re working on fixing everything before posting new things on the blog in the event we need to go revert the website back to before the gnomes took over. Don’t forget about us here at GLS in the meantime!
Local businesses can potentially benefit even more than larger businesses from smaller content investments. There tends to be significantly less competition, the keywords are often stronger, and in many cases your competitors do not even have a website available. That is often the case with Day Cares. Daycare is a business like any other, but
Examples of Day Care Content and Blog Post Ideas Read More »
Great Leap Studios has always operated primarily online. Even though we were headquarted in New York, we have a writer in Seattle, a writer in California, and clients all over the world. But times are changing, and our headquarters is moving to the capital of California – Sacramento. While nothing about Great Leap Studios will
Sacramento Content Marketing | Sacramento SEO | Great Leap Studios Read More »
Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is “value proposition.” A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way you present your
The lawn care industry is larger than it often seems. There are those that maintain lawns, those that design lawns, those that provide services that help lawns thrive, and so much more. Lawn care and landscaping businesses can be as small as a guy with a truck or as large as some of the most
Examples of Lawn Care Content and Blog Post Ideas Read More »
Data security has become far more important than it was in past decades. From paper shredding to hard drive destruction to erasing data from the Internet, there is a need now for companies to specialize in these services in order to keep your information safe, and away from criminal behavior. It’s easier now than it
Examples of Data Security Content and Blog Post Ideas Read More »
Sunday is the Super Bowl, and if you have followed the GLS Twitter account, you’ve probably seen that I am excited. I grew up in Seattle, the Seahawks are my team, and win or lose I am going to love this game. Historic offense versus historic defense. It’s going to be an incredible match up.
Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending
Long Term Thinking: Companies that Invest Now Have Massive ROI Read More »
I spent the weekend in Seattle, and it was incredible. I was lucky enough to get tickets to to the Seahawk/Saints playoff game, and by the end of the night I was drained, lost my voice, and satisfied after a rocky but fulfilling home win. The next morning it was time to watch the 49er/Panther’s
Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?” Read More »
Ed. Note: Not long ago I happened upon a few amazing posts by Ron Stauffer, an Internet Marketer with a knack for research. Even though I do not normally use guest posts on our website, his writing showed an outstanding understanding of the field, so I reached out to him on Twitter and asked him
Website Visitor Behavior: Mobile vs. Desktop – By Ron Stauffer Read More »
To succeed as a business, you need to not only provide a better product or service – you need to make sure that you’re marketing better than your competitors. Online, that means developing a website with a lot of content to help you rank well in search engines for as many keywords as possible. But
Examples of Tanning Salon Content and Blog Post Ideas Read More »
Content turnaround is usually pretty quick. Rarely do we have a project that takes more than a few weeks to complete, and most of our clients know they can contact us to get the content they need right away. But 2014 is coming up, and that means new budgets, new content, and new needs. That’s
Last week, I wrote about pain points in psychology content, and how many of those working in the mental health field prefer to focus too heavily on pain points, and too little on why someone should connect with them. To summarize – it’s nice to show someone you can identify what they are suffering from,
Many of our clientele work in the field of psychology and hire us to write their mental health content. In the last few years we’ve worked with dozens of psychotherapists, psychiatrists, and counselors as they build their websites and market to their community. Everyone working in the mental health field has their own voice, and
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the
Small Business Marketing – The Thought Process of Your Customers Read More »
Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants
Complementing Your Content Marketing with Adwords and Social Media Read More »
The housing market is finally improving, and as it improves, so too does the need for quality real estate experts that can buy, sell, or rent homes while offering excellent customer service. That could be you. But for you to sell your real estate services, you need to make sure that people can find you,
Examples of Real Estate Content and Blog Post Ideas Read More »
We’re facing an increasingly negative world. It’s one where it’s easier to say something mean than it is to say something nice, and few people donate even a moment of their time to make someone else’s time better. This past week, in honor of someone’s 30th birthday, we decided to do 30 good deeds in
Hello – You Have a Beautiful Life (and other good deeds) Read More »
Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker,
Content Ideas for Real Estate Agents and Brokers Read More »
Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act
Capitalizing on a New Niche without Overspending Read More »
Small businesses with limited competition are some of the prime beneficiaries of content marketing and online marketing. Rarely do local businesses think about online marketing, instead preferring to depend on nothing more than a storefront sign. But with the right website content, any local business can instantly compete and gain a loyal following from those
Examples of Nail Salon Content and Blog Post Ideas Read More »
Every company has a limited advertising budget, which is why it’s important that your branding dollars are spent only on the marketing methods that will bring you the best ROI. The vast majority of modern day companies still use fairly old and less effective branding methods. The following is a quick comparison chart to demonstrate
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
If you’ve been following the Great Leap Studios blog over the past two weeks, which I’m sure that you have since everyone in the world has been following this blog, you’ve probably seen our series of posts with examples of different content ideas for different industries. We’ve been providing lists of content ideas for antique
Podcasting can be an extremely effective way to build your brand and show your authority in your niche but it is also a time consuming and costly endeavor. You have to buy equipment and software, set a time to record weekly, and then edit and upload the podcast, not to mention the marketing. If you
Three Tips for Getting Featured on a Top Podcast or Radio Show Read More »
If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising
What’s the Most Effective Type of Facebook Post? Read More »
I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in
Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select number of customers. Whether you run an
Examples of Automotive Content and Blog Post Ideas Read More »
In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was
Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their questions. One of the types of
While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was “affiliate marketing.” People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic ticket. One of the biggest “niches” was dating
We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a
The Five Step Plan to Ditch Paid Traffic for Organic Read More »
It’s October. We’re about six months away from tax season. It’s a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn’t ever a true break for accountants, October is as good a time as any to relax when it comes to
Examples of Accounting Content and Blog Post Ideas Read More »
SEO and Digital Marketing for Antique Stores with Great Leap Studios It’s not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don’t use the internet. But the
When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of
Five Things I Look for When Evaluating a Client’s Website Read More »
The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, “pet hotels,” pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in the pet industry
Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of them and to
Using Kindle to Become a Thought Leader in Your Industry Read More »
