For many people, finding a personal trainer is as important as finding a doctor or a therapist. They want someone who is knowledgeable, trustworthy, and can get them the results they need, but often have to choose from dozens of local trainers, all of whom are difficult to tell apart by their services alone. By …
Examples of Personal Training Content and Blog Post Ideas Read More »
With the spread of Coronavirus worldwide, most businesses have changed the way they operate to keep themselves and customers safe. Local ordinances and recommendations by health agencies have completely altered the way businesses are run. Masks, gloves, sanitizer, and social distancing are now expected by customers, and in some cases they are required by law. …
Contrary to popular belief, most companies do not need to frequently change the look of their website. For companies like landscapers, pest control, chiropractors, dentists, etc., your website needs to be good, but it’s the content on the site and your placement in search engines that will sell them on your service. But there are …
Video Sliders: A Simple Change for a Modern Website Read More »
Sometimes, after working in marketing for so long, we forget that there are some things that are “common knowledge” for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the backend of …
What Are Those “Meta” Sections on the Backend of Your Website? Read More »
A couple weeks ago, we went over the story of a pest control company in Jacksonville that turned to Great Leap Studios for their marketing and advertising. You can read the story here for background. This company had many challenges, the most notable being poor quality initial content as well as consistent hacks that had …
An Update on Our Jacksonville Pest Control Marketing Case Study Read More »
In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other approach, such as word-of-mouth. Recently I had this conversation with a mortgage broker. His business is growing, and he’s been …
Even in the midst of a lockdown, Great Leap Studios is still here trying to help businesses thrive. We’re tasked at the moment with a new project – a pest control company in Jacksonville – that has been faced with several unique challenges: It has been the subject of multiple hacks. We don’t have control …
Case Study: Full Service Jacksonville Pest Control Company Read More »
Coronavirus has the US locked down. Many businesses are shuttered for at least two weeks, limiting revenue. As dark as it often seems, however, there is often opportunity still available for those that are looking for it. For example, now may be the time to finally coordinate on building out your website. Small businesses often …
Marketing During Lockdown: A High Risk, High Value Investment Read More »
I believe in honesty. One thing I noticed about the online marketing and SEO world is that a lot of companies that offer similar services use their own marketing language to market themselves. They guarantee things they cannot guarantee. They claim things they can’t reasonably claim. They pretend that some of the work they do …
It is the goal of every online marketing company to get your business to the top of Google search. Studies have consistently shown that users are more likely to click on the first, then second, then third website before the click through rate drops off dramatically. So the top of search engines is valuable real …
